Published: 16 December 2008 CIA Insurance operate in one of the Internet’s most ferocious markets, insurance. Having re-branded their eight product areas, establishing them as market specialists and developing the ‘we beat 9/10 quotes’ proposition we then implemented a comprehensive offline and online campaign.

Through a combination of PR, sponsorship and advertising the brand has been applied to many different media including a website, e-marketing, stationery, affiliate marketing and on and off-line advertising. CIA are now perceived as a credible brand and as a result are now enjoying greatly increased business. Not only this but our client has seen traffic levels quadruple to their website (and continue to grow), increased brand awareness and ROI. CIA now enjoy a lower cost per acquisition together with a quicker conversion to profit per customer.

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