Published: 01 September 2005
The world-renowned authority on colour Pantone, Inc. has developed a multilingual direct mail campaign with Sagittarius Marketing to drive new product sales throughout Europe.

Pantone needed to market their ColourCue2 – a cutting-edge new colour identification gadget for designers – across the UK, France, Spain, Portugal, Sweden, Finland, Italy, UK and North America. An advertising campaign would have been prohibitively expensive.

The solution? We produced a direct marketing piece in 11 different European languages and delivered to market via Pantone’s network of distributors.

The result? For the cost of a page in the trade press, we’ve reached up to 325,000 potential customers.

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