Published: 22 May 2014


Make your content feel more personal and increase your content authority by using Google+ Authorship on your website.

The authenticity of an article or a post can significantly influence how high Google ranks your content in their Google Search rankings. Google Authorship makes this possible by linking your content to your Google+ page so that both Google and your viewers know that all your content is from a trustworthy source.

The more popular, high quality articles an author writes, the more web visibility all associated articles receive. By establishing yourself as a reliable provider of excellent content, Google+ rewards you with better search results.

Benefits of Authorship are:

·      Increased rankings for your content on Google

·      Content Authority

·      Content Authenticity


Rating and Reviews
Online research is a key component to today’s consumer’s online behaviour and conversations around your brands and products influence purchasing decisions. By allowing consumers to share their opinions with others, you will not only show your customers that you care about their feedback but also improve your ROI.

Reviews provide large volumes of unique, fresh and dynamic content that is full of relevant keywords. These elements help improve your website’s ranking in natural search results allowing consumers to find your website more frequently. 

Benefits of ratings and reviews are:

·      Improved Sales

·      Better User Experience

·      Enhance your brands visibility and products in search engines

Sagittarius can provide all of the above to you as part of your existing digital marketing strategy.

Authorship and ratings and reviews functionality can be quickly and easily implemented into your existing website.

If you would like to talk about how content authorship and ratings and reviews of your products could be implemented, please contact your account manager, a member of the Sagittarius team on 01233 467 800 or email:


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