Published: 09 June 2015 Its that time of year again when Kent & Medway Safety Camera Partnership ramp up their consumer campaign to raise awareness of the 30mph speed limits on Kent and Medway roads and ensure continuity, consistency and repetition of key safety messages.

Here at Sagittarius we are proud to have once again provided digital marketing solutions to ensure significant reach across the county amongst the target audience for core message that Street Lights Mean 30.

The latest campaign, launched in March 2015 has been notable for successfully integrating offline elements such as radio advertising with digital channels to achieve overall synergy and achieve measurable results, which will help demonstrate value and plan future campaigns.

One of the ways in which the Street Lights Mean 30 campaign bridges the gap between offline and online is through use of specially created campaign URL’s featured in radio adverts, which are then used to track inbound traffic to the campaign landing pages.

To accompany the radio campaign, the team here at Sagittarius have developed a series of online campaigns across multiple digital channels including YouTube, Display Ads, Social Advertising, Search Ads, Remarketing and Content Marketing to ensure the campaign achieved maximum visibility amongst the target audience.

New for 2015, the campaign also utilised native video advertising, placing video ads into quality static content on third party websites, ensuring that the Street Lights Mean 30 video gained as much exposure as possible across the campaign.

Head over to the KMSCP website and learn more about this safety initiative project by visiting:

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