Published: 11 June 2015 The team at Sagittarius are pleased to report on a recent successful direct response email campaign for client Toyota Oekaki World.

Oekaki is the range of sewing machines dedicated to free-motion embroidery and brought to you by Toyota Home Sewing.

In addition to the website, mobile, social, search and PPC activity managed by the team at Sagittarius, the brand commissioned a direct response email marketing campaign.

Targeting three distinct audiences, the campaign is fully managed by the Sagittarius team, which includes list management, creative, design, build, testing, campaign delivery and reporting.
The three strand campaign started in March 2015 and will be delivered monthly across a six month period and will encourage recipients to find out more about the Renaissance machine, join the Oekaki online community, enter competitions and to join the brands social channels.

Already seeing success, the campaign has generated improved performance metrics of a 56-60% open rate and up to 24% click through rate.

If you would like to talk to the Sagittarius team about your digital marketing goals don't hesitate to get in touch today!

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