Published: 21 February 2008 Kent’s oldest soft drinks manufacturer, The Silver Spring Mineral Water Company has appointed Folkestone-based Sagittarius Marketing to lead a wholesale review and revamp of its marketing, sales and communications functions.

The appointment will see Sagittarius Marketing act as the firm’s outsourced marketing function and will address all aspects of Silver Spring’s brand, factory signage and vehicle fleet livery, sales promotion, product design and its online presence.
Founded in 1870, The Silver Spring Mineral Water Company portfolio of leading brands includes Perfectly Clear™, the popular range of natural fruit flavoured clear drinks made with natural fruit flavours, and Virgin Cola, produced and marketed under licence to the Virgin Group.

Charles Hagger, Managing Director, Sagittarius Marketing, said: “We are thrilled to be working alongside Silver Spring and it adds to an exciting list of new wins for the agency. The company is one of Kent’s best kept secrets that has played an enormous role in shaping the UK soft drinks market. It has a terrific story to tell and we are excited to be part of it.”

Geoff Ludlow, Executive Director at The Silver Spring Mineral Water Company, said: “Sagittarius Marketing has an excellent track record and client base. They were able to demonstrate a thorough understanding of our industry and we look forward to working with them preparing Silver Spring for the next 100 years.”

Sagittarius Marketing was awarded the contract following a 3-way pitch.

If your company needs a little sparkle putting into their marketing then call Julia on 08450 553888
or email

see Silver Spring Mineral Water Company at

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