Published: 13 July 2015 Slowly but surely companies are beginning to see the importance of creating a blog to boost a brands visibility and SEO. If a blog contains strong and informative content its gains kudos points with the customer and therefore reflects positively upon the company.

Blog’s have also risen to be the new daily or weekly diary with personal blogs surrounding travel to taxidermy (trust me I have seen one) fastly becoming a reliable source of information. Many people read their favourite blog posts in the same way they may read the newspaper in the morning for information or a cheery anecdote for the day.

The power of a good blog cannot be underestimated. With the rise of Internet bloggers launching into careers based on their own personal posts, blogs are quickly rising to be ever more important.

The real question is how does a blog become this popular and become a reliable fountain of wisdom. Content is of course the most imperative factor, however one that is considerably more archaic and both the bain and blessing of an SEO’s life is the tags used to promote your post

An old tactic used by SEO’s to get a blog noticed was the practice as I have named it of being ‘Tag Happy’, this was the method of attaching as many tags that varied on a theme which for a time worked very effectively for example of a more recent discovery I had made was a bog for a holiday resort in which one post included; blogging, travel blogging, blogs, travel blogs, holiday blogs, holiday blogging etc. You get the picture.

This tactic however, is now less effective as unfortunately Google became savvy to the spamming of blog tags and has started to filter out any previous SEO benefits whilst excessive use of niche blog tags with just a single blog post tagged to them can create potential duplicate content issues.

Now this does not mean that tagging a blog has become redundant, in fact they are still as important as ever if you know what to do with them.

If you are starting a blog or are an avid blogger yourself my top tips for not become a tag happy warrior are these;

1) Always be relevant to the article, overly broad terms such as ‘blogs’ are just annoying, you don’t want to annoy your reader before they have even read your post!

2) OBSCURE WORDS PEOPLE WONT RESEARCH NO NO NO! I once found a tag of walnuts attached to a post, now I’m happy for someone to prove me wrong but I’m 99.9% sure people aren’t looking for a blog post specifically on walnuts! Try a food tag!

3) Create a strategy if your blog is based around a topic, do some research, what are the popular terms people search around travel for example, do they apply will your blog fulfil those tag requirements, if your blog post is on Rome, tag Italy, tag Rome! Don’t tag Nepal’s!

4) Social media! Check trends on twitter, hastags! Look at what people are looking at! Is it relevant to a news story or a big current issue of social media!

A good blog can be a businesses or an individuals window into a whole new customer or reader base. The correct method of tagging within your blog not only sets you up for a happy future but also is an SEO dream as your blog becomes easier to find and manage. The most efficient method is to research and plan, no one likes a Tag Happy blog.

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