Published: 20 October 2011

TUI  is the world’s leading leisure travel company, operating in over 180 countries with more than 30 million customers. Sagittarius seized the challenge to develop four individual websites under the TUI brand.
Masterclass, a successful sub-brand of TUI, offers bespoke tournament and coaching tours specially designed for schools. Sagittarius was set the task to rationalise the Masterclass website and create an online customer journey to directly improve online sales. Sagittarius aims to help generate more tour and coaching enquires and make Masterclass become the market leader in overseas destinations and sports.

The refreshed website showcases offers and tactical promotions and communicates monthly updates to boost online enquiries. Sagittarius has also exploited the opportunity of social networking and Live Chat.

With Dame Kelly Holmes as an Ambassador the room for potential growth for Masterclass is huge.

To find out more visit

For further information about Sagittarius Marketing, visit, call 08450 553 888 or email

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