Goals

  • Simplify the user experience to best connect the patient to the right treatment or consultant
  •  Raise the profile of halo treatments in line with the business strategy
  •  Boost direct sales through digital channels

Results

  • 88% more sessions
  • 30% more organic traffic
  • 96% increase in online goal conversions
  • High value self-pay bookings up 80%
  • Day Case bookings up 87.1%
  • Inpatient bookings up 72.7%

Digital visitors have doubled and 1 in 10 make an enquiry.

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18 October 2017

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