project

Sagittarius has worked with EST on the development of their brand and all offline and online marketing since 2001.

European Study Tours ‘EST’ are the leading educational tour operator, providing tailor made school trips, educational tours and student conferences. EST offer school trips both to Europe and world-wide. EST are part of the Education Division of Holidaybreak PLC, the European specialist holiday group, alongside PGL and NST.

solution

In 2013, Sagittarius proposed that the existing website was redeveloped to bring it up-to date in terms of technology and improve the overall presentation of information. It required a much more of a dynamic approach set within a cohesive strategy.

In depth research was conducted into user behaviour and the way people search to reach the site to help achieve EST’s objectives.

Improved navigation with search options (by subject and destination) and an online booking system would help drive conversion of visitors to purchase tours.

The review included recommendations on social media, search engine optimisation and email marketing, all of which formed a highly targeted and relevant online marketing campaign.

More recently in 2015 the site has seen upgrades in the form of a responsive website, ensuring a smooth, seamless browsing experience is delivered to its clients and prospects.

Vanity URLS have been registered to be used within the print brochures, ensuring ROI from traditional print can be linked through to online traffic and ultimately conversions.

results

EST punches well above its weight for the size of the company in the market place.

Sagittarius’s integrated marketing activity with EST has helped them to grow in size year-on- year since 2007, with them being acquired by Holidaybreak PLC in 2008.

EST’s website generates considerably more traffic and enquiries than other brands in the Group even though they are larger divisions.

The site includes online enquiry and booking facility and is fully search engine optimised.

In addition, Sagittarius continue to deliver good work for PGL and Studylink tours and launched Schooltrip.com to support SEO strategy for the Group.

Highlights

• Number 1 in Google for scores of key search phrases

• Continued business growth across all group

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