Liberon were seeking to modernise their web presence whilst ensuring the design reflected their premium status as a homecare brand.

Sitecore’s personalisation functionality also featured highly in this latest development with dynamic content, page structure management and social channel engagement being pivotal to the ongoing success of the website.

Common website objectives such as Liberon brand awareness and great user experience were important to the project but paramount was to create a one-to-one relationship with consumers and build a community of woodcare enthusiasts for the brand in the UK.


Modernising the website was achieved by building on a responsive framework and using cutting edge UX elements such as a minimising header and off-canvas navigation. Use of a full-width video on the homepage creates a very strong initial impression whilst the clean flat design and rich colours create the desired premium feel.

As Liberon were new to Sitecore we saw a need to record data on their users to inform future activity and development. To this end the homepage ‘hero’ area acts as a segmentation funnel, asking users to begin their visit via 12 possible routes.

As well as a complete product catalogue, which can be managed either in the CMS or in bulk via a custom-built CSV upload, the site content is built around consumer engagement with FAQ’s and interactive how-to videos giving users tips on how best to use the products offered.

The new site includes a product coverage calculator, allowing users to enter a surface size, which then advises how many litres of product are required; a UK stockist locator based on town and postcode, and suggested related or complementary products.

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