31390  Liberon
Published: 27 October 2014 Sagittarius is pleased to announce the launch of Woodcareexpert.co.uk, the latest Sitecore development from Sagittarius making the Liberon brand fully accessible for both the professional and the consumer. 

Liberon Ltd. is a wholly owned subsidiary of Group V33, an international manufacturer of paint and woodcare products based in Jura region of Eastern France.

The latest Sitecore platform development from Sagittarius has been built using a responsive framework and has been optimised for both tablet and mobile users allowing for a consistent user experience. The site also uses flat design and full screen homepage video to create premium content.

Sitecore’s personalisation functionality also features highly in this latest development with dynamic content, page structure management and social channel engagement being pivotal to the success of the website.

Common website objectives such as Liberon brand awareness and great user experience were important to the project but paramount was to create a one-to-one relationship with consumers and build a community of woodcare enthusiasts for the brand in the UK.

The Sagittarius design team also challenged historic misconceptions of the brand being stuffy and boring and have breathed new life into the site with an engaging site wide design, consistent look and feel to product pages, FAQ’s and interactive how-to videos giving users tips on how best to use the products offered.

The new site includes a product coverage calculator, allowing users to enter a surface size, which then advises how many litres of product are required; a UK stockist locator based on town and postcode, and suggested related or complimentary products.

Paul Stephen, CEO commented “For Liberon this is an exciting step forward in creating more brand engagement with its end users. This site was optimised for tablet and mobile to help users get more product info when on-site or in-store. Through this website Liberon hopes to learn more about its consumers and help them understand the wide product range better”.

The launch of the new website will be supported with a national online advertising campaign including strategic email marketing, SEO PPC and RTB campaigns to ensure successful brand awareness of the product offering in the UK.

Take a look at the site yourself by visiting: www.woodcareexpert.co.uk and if you think you’d like a great looking site like this for your brand, pick up the phone and call us on 01233 467800 or email hello@sagittarius.agency

Sarah Dennis

Head of Marketing & Communications

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