10848  On Track Mailer
Published: 18 December 2008 Phase 1 of the marketing campaign for Ashford’s Future is well under way, highlighting to commercial developers the opportunities afforded by Ashford.

Sagittarius Marketing created the concept of a breakfast briefing named ‘Ashford: On the Right Track’ which was marketed to potential investors through a targeted on and off-line direct marketing campaign including ‘train’ style mail piece with branded envelope, plus emailer. We managed the event in its entirety including delegate recruitment, venue planning and day management. Over 80 delegates attended the event at The British Library, St. Pancras, London to hear about the development plans for Ashford and the opportunities available.

Alongside the event, free bottles of Ashford’s Future branded water were being given away from a promotional stand at St. Pancras/Kings Cross underground rail station – highlighting to commuters ‘Ashford – offering you a refreshing future’.

Around the same area of London, were also branded taxi cabs, phone kiosks, billboards (48 sheets), bus stop posters (6 sheets) and underground escalator panels – building on the awareness campaign’s key message of ‘Ashford – just 37 minutes from Central London from Dec 2009’.    
Email tanya@sagittarius-marketing.com

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