Published: 19 July 2016

Many cancel out Bing ads when it comes to their paid advertising strategy, or do not even consider/think of it at all. If you are one of those, then you are seriously missing out.

Unlike AdWords, I have not been using Bing Ads for years so I couldn’t call myself an expert, however, I can express my opinion in a hope to sway you on the right side of Bing Ads and why you should be using them…

So here it goes.

From experience, Bing Ads drives more conversions at a much lower price in comparison to other paid advertising platforms.

You can expect low cost per clicks, this means more website traffic going to your website at a cheaper price – what is not to like about that?

Less competition, this also helps drive down the cost per click; and just think you are getting all the users your competitors are missing because they are not there! You are in the driving seat here.

It is easy to set up; you are even able to import existing Google AdWords campaigns into Bing Ads, meaning minimal set up time. Everything you have in AdWords, you have in Bing – so if you are a regular AdWords user Bing will be a breeze.

You can bid separately on Tablet and mobile, something Google AdWords will soon be adopting, but hey, Bing Ads already do it!

There you have it, my short but sweet pitch for Bing Ads.

Happy Bing Bidding!

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