Published: 20 April 2017
Building giant Knauf has appointed leading Sitecore development agency Sagittarius to redesign and reconstruct their website with a new focus on user personalisation.
Knauf is a multinational, family-owned company producing building materials and construction systems who have recently invested in the most advanced manufacturing technology.
With personalised journey at the heart of the project, Knauf have identified that their audience groups range from decision makers and influencers such as architects, all the way through the trade chain to the builders and installers themselves.
Sagittarius will be developing not only a beautiful website but also one that harness’s Sitecore context marketing and personalisation features, serving different content to different users to enhance the user experience and increase engagement and smooth the path to purchase.
“Sagittarius are delighted to be working with Knauf on the development and redesign on their website. We are confident our work will result in an improved customer experience and a streamlined user journey - enabling Knauf to effectively cater to their various target audience segments, whilst improving the availability and presentation of product and service information.” Natalie Waite, Digital Account Manager, Sagittarius.
"Knauf UK is excited to be working with Sagittarius on the build of our new website, after a competitive agency selection process. We are working with Sagittarius to refocus how we communicate with our customers via our website, using their wealth of Sitecore knowledge and experience to help us become industry leaders in this space." Amrik Sanghera, Marketing Campaigns Manager, Knauf UK
Going forward, Knauf will also be focusing on improving customer service and will be utilising the website to provide more information and encourage self-service, enabling the client services team to give an enhanced offer.
Check back for further updates on this project soon!
This article was originally published via The Drum on 20th April 2017.