Published: 13 May 2016 On Wednesday, 11th May we were delighted to be joined by some of the UK’s leading brands at London’s Traveltech Lab, overlooking iconic Tower Bridge to gaze into the future of tech, digital and travel marketing.

The event, Chaired by Digital Marketing Director, Josh Whiten explored what's really happening in travel marketing, and what we discovered is…. THE FUTURE OF TRAVEL MARKETING IS HAPPENING NOW!

In a fabulous morning of speakers and discussion, Paul Stephen, CEO of Sagittarius explored todays travel marketing and technologies, how brands have to evolve to survive in today’s hyper fast digital environment. Don’t be afraid, be omni-channel and think the ridiculous, as tomorrow’s ridiculous is today’s technology! Delegates also learned how brands need to offer something different to survive and how do you make your customers love you for it!

Paul was joined by Ben Clarke-Smith, Feefo who explored the power of customer reviews, Katy Howell from Immediate Future who discussed focus on relevance if you want results in social, Simon Etherington, Sitecore who explored that data is the key to success, Alec McCrindle, Yahoo who presented that creating inspirational content is to engagement with the event rounding off with a presentation from with Alexi Sitaropoulos of Contiki Holidays who discussed VR for the next generation an an amazing live VR demonstration!

Thank you to all of the 50 delegates that attended the event, we hope you found the event as exciting and insightful as we did, we can't wait to see you at the next one!

Presentations from the event can be viewed on our Slideshare page:

If you would like to talk to Sagittarius about your travel marketing or digital requirements, please get in touch via phone on 01233 4679800 or email us at, we would love to hear from you!

Sarah Dennis

Head of Marketing & Communications

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