Published: 26 March 2015

What does this news mean for most of us? Well, it means that Google will rank mobile friendly sites in preference to non mobile friendly sites and non optimised sites could be at risk.

Having a mobile friendly website is also essential to a successful SEO strategy and the success of your brands website in 2015!

Google have recently stated the following "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."  

A leading Googler was also recently quoted at a leading industry event as saying the mobile update will have more of an impact on Google’s search results than the Google Panda and Penguin updates - both of which it could be argued changed the landscape of SEO. View this for yourself here:

Google are historically not in the habit of issuing such strong statements or even providing a date for such changes to take effect but as of the 21st April the Mobile Search world will change forever.

It is also predicted that responsive websites will be given preference in Google Search over dedicated mobile sites but this is yet to be seen. Google have also vaguely suggested that a responsive websites offer a better user experience over dedicated mobile sites but again we will have to wait and see…

What Can You Do?

If you don't already have a responsive or mobile website now is the time to take action.

You can check to see if your website is Mobile Friendly by using this free Google Tool, Simply enter your website URL here:

Sagittarius is Kent’s leading digital agency and can provide your business with a responsive or mobile friendly website solution. Our digital marketing team can also advise on campaigns designed to specifically target mobile users or bridge the gap until your mobile site is launched.

Talk to us about your future online digital plans. Call us on 01233 467800 or email us at

Sarah Dennis

Marketing Manager


Page Name: {% PageName %}

Page Template: {% PageTemplate %}

CampaignID: {% AgentReferrer.ID %}

CampaignName: {% AgentReferrer.Name %}

CampaignPhone: {% AgentReferrer.Phone %}

Item Location: {% PageLocation %}

Search Session Exists: False