27429  20121031_165925
Published: 15 October 2012

SkiWeekends had a head-turning stand that more than delivered at the Ski and Snowboard Shows in London, Birmingham and Glasgow.

Excited by the prospect of securing booking for hot ski package deals, Sagittarius had an offline toolkit that was set to attract early pre-season bookings.

An advance direct mail campaign sent to 6000 enthusiastic skiers helped drive footfall to the stand. And a QR code tracking devise on the mailer had the advantage of monitoring the results of the campaign. 

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