Published: 08 May 2013
Sagittarius are proud to give Kent Adult Education’s website a refresh. It's an online resource aimed at helping adults in Kent brush up on their skills and learn new ones.
The look and feel will inspire people to take on a new learning experience and book instantly. A research audit identified a strong need for the site to be easier to use. Sagittarius will endeavour to introduce a simple journey to encourage an increase in course enrolments and speed up the existing online booking process. There will be clear, simple and short steps to choosing and booking a course from creative skills to computing.
To support the redesign, Sagittarius will be implementing an improved SEO targeting strategy and PPC advertising to bolster the overall digital marketing package. This in turn will encourage a stronger conversion rate of bookings and widen the reach to showcase their course centres and full education programme.