31377  License to Kill Launch
Published: 20 October 2014

Sagittarius are delighted to announce that the latest design and build project from its web and app platform team is live and is for a great initiative! 

Licence to Kill is an innovative theatre education project, exploring the circumstances and consequences of a road traffic collision. Aimed at 16 to 18 year olds in Kent and Medway, a film of a crash in the local area has been specially recreated.

The License to Kill website supports the theatre project providing information pre, during and post event about the production.

The new website, designed and built by Sagittarius on an open source platform champions strong uses of imagery and clear call to actions to enable young people to quickly understand the information they have been shown at the physical event and to reflect on the messages they have seen.

The site also includes a live Twitter wall allowing tweets from the event to be instantly viewed and shared.

The website is supported by a direct mail piece that will be given to over 15,000 young people post production over the next few months displaying images and stories from emergency services personnel, victims families and also victims themselves, information on mobile phones, seat belts, alcohol, drugs, speeding, speaking up if you feel unsafe, all re-enforcing the message of staying safe as a driver and a passenger.

Social integration is also key for the new site with clear signposts and call to actions to its target audience of teenagers and young people.

Take a peek at the site for yourself by visiting www.licencetokill.org If you like the look of what we do, pick up the phone and call us on 01233 467800 or email us at hello@sagittarius.agency


Sarah Dennis

Head of Marketing & Communications

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