30316  UKTI
Published: 28 November 2013

Sagittarius is proud to announce that it has been chosen from a series of UK agencies to be part of the UKTI Government Creative taskforce launched by the government today in Westminster, London.

UK Trade & Investment (UKTI) will support a taskforce of the UK’s top 100 creative sector small and medium sized enterprises (SMEs) to win £500 million worth of high value overseas contracts in the next three years. The initiative is part of a government plan to get 100,000 more UK businesses exporting.

Companies on the taskforce include Zaha Hadid Architects, The British Museum, AKQA, ADCreative London, FutureBrand, Mother, ES Global, factorydesign, Populous and the V&A. They span the transport, healthcare, retail, cultural developments and global sports sectors.

Business Secretary Vince Cable said: The growing appetite for British design offers many opportunities for innovative firms of all sizes to boost their overseas trade and attract new investment. Collectively the creative industries already generate more than 36 billion a year for the UK economy - £70,000 every minute - and employ 1.5 million people. From airport interiors to ground-breaking medical devices and design exhibitions, the creative industries account for around £1 in every £10 of the UK’s exports and are crucial to building a stronger economy. With new support from UK Trade & Investment, we want to help creative SMEs access more high value supply chain opportunities across the globe."

Each company in the taskforce will have its own international expansion plan and participate in a minimum of two overseas visits each year to target high value projects.

The interest, particularly from emerging markets in Asia and the Middle East and countries like Russia and Brazil, is based on Britain’s reputation as a leader in creative industries.

Being part of the taskforce will increase the agencies global profile, allow the agency access to opportunities, and to be included in the UKTI marketing collateral, which is, published to key decision makers. Being part of this task force will also allow participation in high-level inward and outward trade visits.

Sagittarius has a proven track record in helping international brands with their global online presence, working with Pantone, Race Of Champions, TUI Travel and Unilever to build multi-lingual and multi-currency websites and digital campaigns.

Paul Stephen, CEO at Sagittarius commented ‘It is an extreme honor for Sagittarius Marketing to be selected to be part of this taskforce. We are a leading digital marketing agency and hope to provide our skills and knowledge to UKTI wherever required.”

Further information will be provided in the coming months about the agency’s activity within the taskforce.

Notes to editors:
Creative Industries, and in particular services such as design and architecture, are a key element of all major infrastructure projects, including major sporting events. This was highlighted in the delivery of the London 2012 Olympic and Paralympics Games. The Government’s long term vision for the legacy of the Olympic Games aims to use the inspirational power of 2012, and future major sporting events, to set the long term ambitions for delivering lasting change in sport, our communities, the economy, regeneration of east London and driving forward the cause of disability equality. Just as the Games took ten years to win, plan and deliver, so legacy must be seen as a 10-year project to realise lasting change and growth - UKTI's efforts in securing a long term economic benefit increasing exports and attracting investment is part of this vision.

UKTI’s High Value Opportunities (HVO) programme focuses on 100 projects worldwide each of which are over £500mn in budget value and where the UK can compete for at least £250mn. UKTI's ambition is to help UK businesses of all sizes secure, through the programme, £10bn of contract wins in 2013/14 and £10bn in 2014/15.

The Exporting is GREAT Campaign launched in November 2013 and will reach almost three million individuals and 700,000 businesses with more than four employees, giving them a very specific call to action: to contact UKTI to find out more about exporting. It is intended to generate over 3000 appointments with UKTI International Trade Advisers, giving small businesses direct access to expert advice, support and finance to help them export. The campaign will cost £2.4m and drive £1.2bn in incremental export revenue from the leads it generates. The campaign creative features two SMEs who have grown their business internationally as a result of UKTI advice. Their case studies are available from the UKTI press office. For more information, SMEs should go to www.greatbusiness.gov.uk/ukti or call 0800 093 2094.

In the 2012 Autumn Statement, UKTI was awarded an additional £70m for each of 2013/14 and 2014/15, enabling the recruitment of more international trade advisers around the country, expansion of existing services including the Trade Access Programme (TAP) and the Overseas Market Introduction Service (OMIS), and support to expand the range of assistance available to UK companies through overseas British chambers of commerce.

The government's economic policy objective is to achieve 'strong, sustainable and balanced growth that is more evenly shared across the country and between industries.' It set 4 ambitions in the ‘Plan for Growth’, published at Budget 2011:

  • to create the most competitive tax system in the G20
  • to make the UK the best place in Europe to start, finance and grow a business
  • to encourage investment and exports as a route to a more balanced economy
  • to create a more educated workforce that is the most flexible in Europe

Work is underway across government to achieve these ambitions, including progress on more than 250 measures as part of the Growth Review. Developing an Industrial Strategy gives new impetus to this work by providing businesses, investors and the public with more clarity about the long-term direction in which the government wants the economy to travel.

UK Trade & Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit www.ukti.gov.uk or visit the online newsroom at www.ukti.gov.uk/media

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