Published: 22 January 2015
Remarketing has become incredibly popular within the digital marketing scene, continuously growing more and more popular. But what is remarketing?
You’ve been looking at a nice pair of shoes on your lunch break, but are unsure whether to buy them, or just don’t have enough money to buy them until pay day so you leave the webpage and get back to work… Later on you are browsing the internet and you notice the same pair of shoes you were looking at on your lunch break appear on the side of a webpage, and again on another.
That is remarketing.
A more technical definition from Google: “Remarketing is a powerful way to stay engaged with your target audience. Presenting them with highly relevant ads and offers across the Web – and making sure your brand is at the front of their mind when they’re ready to buy – can radically improve ROI”.
So why are people getting so excited about it? After doing some research into remarketing and finding some very interesting statistics I’m even more aware as to why people are loving the remarketing.
96% of people who visit a website actually leave without completing the action the marketer wants them to, as well as a huge 70% of shoppers abandoning their shopping cart rather than following through with their transaction, (Understanding Shopping Cart Abandonment, Forrester Research).
This is why remarketing should be important to businesses.
Furthermore, when it comes to remarketing don’t think it will work straight away. 38% of customers will not actually make a purchase or complete an action you want them to the first day they saw your ad; and on average it will take 4.90 days until a conversion is seen.
Finally, 49% of consumers will visit between 2 and 4 websites before making their purchase which means they could be visiting competitor sites, SO GET REMARKETING!