24251  skiWeekends
Published: 12 January 2012

Snow’s falling and SkiWeekends are making the most of offering the best cost-effective ski packages online.

Pre-season, Sagittarius were briefed to enhance SkiWeekends brand offering ‘ski the best for less’. The result is a revamped website and successful multi-media campaign.

Sagittarius refreshed SkiWeekends identity and reinvigorated the online brand. New customer journeys improve website flow to communicate the latest ski packages more effectively. Customers now have the unique ability to search and view coach packages with dynamic flight packages. They can instantly view cost and date availability to encourage instant bookings. The site is supported with SEO and a highly-targeted PPC advertising campaign.

The offline campaign kicked off with a ski exhibition in October 2011. Sagittarius delivered a package of marketing collateral to include a 2011/12 brochure, a new exhibition stand, exhibition materials and a direct mail campaign to encourage early bookings. As a result, SkiWeekends experienced their best performing pre-sales to date with a 600% increase from last year. Online ski competitions and last-minute offers are being drip-fed through personalised e-alerts. Already, the new website content has generated a 15% uplift in traffic and page views.

In response to the integrated campaign, Sagittarius has successfully achieved an increased brand awareness and greater online bookings. Since the launch of the original website, www.skiweekends.com receives in excess of 3,000 visitors per day in peak season and has seen an impressive ten-fold increase in online traffic after 2008/2009. Ski Weekend’s sales volumes increased by 48% by the end of 2010/2011 and direct sales increased by 20%. This has resulted in an overall increase in online traffic of 300%.

For further information about Sagittarius Marketing, call 08450 553 888 or email scott@sagittarius-marketing.com

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