Published: 15 May 2018
With more than 25 years industry experience, MacArthur has previously held roles including chief marketing officer at NSPCC, where he led the Full Stop campaign and developed ChildLine online services. He also led Once We Were, a digital consultancy supporting brands and agencies with engagement.
Paul Stephen, chief executive of Sagittarius, said: “As we expand our leading edge business transformation for clients all over the world, it becomes increasingly important for us to double down on the first class digital marketing and strategic consultancy we provide. Sagittarius has always been performance-focused to deliver maximum ROI for our clients but this hire indicates a step change in optimising digital that delivers and further bolsters our third sector expertise which is part of the agencies strategy going forward. Sagittarius prides itself on the diverse talents of its team and Ian brings yet more flavour to the table - deep client-side experience at every level matched with big brand knowledge make him an ideal fit for our leadership team.”
Ian MacArthur added: "I'm excited to join Sagittarius at a time when their vision and ambition matches my appetite for doing brilliant work. My passion is modern marketing and brand transformation, the core of which is digital. I've been lucky enough to work with amazing people for over 25 years and the team at Sagittarius fit that ideal perfectly.”
This blog was originally posted on The Drum Network on 10th May 2018.