Published: 04 September 2013

Sagittarius is proud to announce that it has recently launched Kent Adult Education’s new website.

It’s not just a website refresh, but a whole new identity for Kent Adult Education (KAE) and a fresh new approach to education, enrolment and ecommerce.

Sagittarius not only developed a new online resource in the form of a new, interactive website but also assisted in creating a new brand identity in partnership with KAE. The new identity has been positioned to inspire people to develop their skills and take on a new learning experience.

The new website is revolutionary and a step change for the future of KAE. A whole new approach was taken from the outset of this project. The customer experience has moved away from the traditional course based sales model to an enhanced, smooth and visually attractive ecommerce model, more akin to Amazon or M&S.

Following in-depth research and analysis into audience behaviors on the existing site and on popular ecommerce sites, Sagittarius developed an incredibly transparent user journey throughout the website with clear signposts and options for the user and an interactive search tool. This has been designed to attract an increase in enrolments with short steps to choose and book a course, all of which are categorised.

Sagittarius has implemented an in-depth search engine optimization targeting strategy, pay per click advertising campaign and social media campaign to strengthen the overall digital marketing package targeting users ‘on interests, age and gender.  This will ensure that Sagittarius can monitor the success of the KAE website, its performance, encourage a stronger conversion rates of course bookings and widen the reach to showcase their course centres and full education programme.

Results so far... Since its launch at the beginning of July 2013, site traffic has increased by 45% and there has been an increase of 110% in content consumed by customers when compared to the same time period from 2012!

To view the Kent Adult Education website and view courses in your area, please take a look at: www.kentadulteducation.co.uk.

We would love to hear from you! For more information please call 08450 553 883 or email us at hello@sagittarius-marketing.com

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