Published: 01 June 2018
Throughout this content series we have been looking at the website development platforms and which one is best suited to which type of business.
Next up in our ‘vs’ series are platform heavyweights and arguably world leaders in ecommerce: Sitecore and Kentico but what are the differences between these leading CMS platforms and which one is best suited to your business? Explore them with me and learn a little more about the features and benefits of each below.
At Face Value
Sitecore are global leaders in .Net licensed commercial platforms and recently launched Sitecore Experience Commerce which boasts a seamless ecommerce experience that will take omnichannel retailing to the next level.
Whilst Kentico is a mid-tier CMS and commerce platform and is arguably one of the longest standing platforms of its kind that provide a fully integrated ASP.NET CMS.
Both platforms require you to pay a license fee and both offer a yearly support license.
Kentico is a much more cost-effective option if you are looking for a basic news and page based brochure site or a simple ecommerce solution with a low year-on-year cost, however, this does scale up quickly based upon a number of factors that should be considered when purchasing.
Out of the Box Functionality
Sitecore and Kentico both include modules that allow you to add additional functionality to a standard site with component libraries and shared community areas where such components can be purchased or integrated free of charge.
Sitecore’s new Sitecore Experience Accelerator (SXA) now includes scores of ‘out of the box’ components that enable you to build out your ecommerce pages using their drag and drop interface - so you can be up and trading far sooner than other enterprise solutions.
Features such as versioning, workflow, content editing, user and group permissions are standard across both platforms but are much more granular in Sitecore where users are able to lock down and control items at an individual component level.
The ‘partner delivery model’ has been successfully implemented by both platforms across national and international brands.
Kentico’s commerce platform has been around much longer than Sitecore’s as part of an integrated suite. However, when it comes to needing a large scale multi-lingual, multi-site ecommerce platform, Kentico does not compete where as the Sitecore Experience Commerce product is set to dominate.
Sitecore’s approach to only having to create content once that can then be used in multiple locations makes the platform much more suitable to larger enterprise companies for both a basic CMS and an ecommerce solution.
If you have a particularly large number of products and/or require complex searching capability then Sitecore Commerce will win hands down. Many eCommerce platforms are really aimed at smaller retailers whereas Sitecore Commerce can cope with literally millions of product SKUs.
Managing the Customer Journey
Kentico is a great solution for businesses that are not yet implementing a ‘customer centric’ approach to their web process and provides an easy to use, scalable CMS that can be built to be both pretty and functionally user friendly.
Whereas Sitecore is commonly known as a customer engagement platform, their entire focus is around the ownership and management of the user journey with lots of development time spent building features such as path analyser, advanced personalisation and segmentation tools as well as deep dive analytics.
Each of which allow marketers to better understand every point of a user’s interaction and what stage of the consumer journey they are in so that this can then be personalised accordingly. With Sitecore, personalisation is not simply ‘rule based’ it can be both implicit and explicit so that it can imply user behaviour and suggest relevant content where necessary.
Which Platform for Which Business?
Choosing between these two very competitive platforms is primarily measured by mindset and ambition.
Companies that invest in Sitecore are usually looking for a long term investment in a customer engagement platform that provides in-depth reports and analytics, advanced personalisation features and an integrated suite of products. These brands are often undergoing a digital transformation process and choose Sitecore because it is the best platform to support the transition.
Whilst those that opt for Kentico are often restricted by budget and resources but still want all the basic functionalities of a marketing platform that provides a functional pages, brochure or ecommerce site.
I asked Commercial Director, Brad Smith his opinion on which CMS brands should be considering:
“It’s very difficult to outgrow Sitecore as a platform. Usually if a brand is frustrated with the software the issue is due to implementation opposed to a platform restriction or the way in which something has been explained, or lack of explanation.
“Sitecore delivers everything it sets out to do and therefore from a business perspective it's much easier to integrate to one platform that it is to make a load of disparate technologies talk to one another. Sitecore future-proofs your investment because it gives you all the functionality you are likely to need all in one place.”
Want to learn more about how Sitecore could support your business’ digital transformation project? Speak to a member of our team today!