Published: 14 March 2013
Liberon leads the European market in paints and woodcare supplies. But despite their international market reach, Liberon are keen to raise the brand profile in the UK - where they have a reputation for supplying a range of high quality waxes, oils and varnishes.
They engaged Sagittarius to provide a digital solution to help them share their expertise and extensive product range with a wider UK market. Work is underway to deliver an online toolkit that will reposition the brand and lead to increased market share.
This campaign will focus on meeting the growing consumer demand for how-to guides in the DIY market. Already, work is underway to deliver a new woodcare advice website, smartphone app and supporting instructional videos. The strategy will encompass wrap-around SEO, PPC and social media too. This digital toolkit will provide all you need to know about woodcare, and represent an online first for Liberon.