31102  internet of things
Published: 20 March 2014

The term Internet of Things has been doing the political, economic and digital rounds now for quite some time. In March this year David Cameron committed further funding for UK business involved in the creation of the Internet of Things technologies. Furthermore, new pan-European initiatives are being put in place to marry the best creatives, technologists and developers in order to keep the UK as a leader in the digital world.

As a brand owner or marketing manager this increase in focus and investment will have significant implications. As always, the early adopters and pioneers will be best placed to reap the rewards of this new type of customer communication and the next phase in the evolution of the Internet.

So what is the Internet of Things and how can you leaverage it? Over the coming months Sagittarius will be publishing a number of blogs, infographics and videos showing how our clients and other brands can take advantage of it and put themselves at the core of the customer experience.

One of the most incredible and possibly most difficult ideas to get your head around is just how connected the Internet of Things could become. Imagine you have a kettle which boils when you're fitness pal tells it you've just woken up. The kettle automatically boils and you make a coffee. Your coffee jar then tells your supermarket that you're now low on coffee and so adds it the next order - all this because you woke up. This is a somewhat twee example but now expand out this level of connectedness through everything you do from getting out of bed in the morning to arriving at your place of work. Your bedroom, bathroom, kitchen, heating, lighting, water, clothing, car, train, bus and office networks all being connected so that you can be the best you that you can be.

As a brand owner you can now need to think of the implications and more excitingly, the possibilities. Put your customer in the middle of your focus and see what you can do to wrap your brand, products and services around them to enrich their life economically, socially and culturally. 


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