Published: 24 September 2015
Firstly, what are they?
A title tag is used on SERPs (search engine results pages) to display a preview snippet for the page. The title should be an accurate and succinct description of your page’s content.
The Meta description is the part underneath the title tag (obvious, or not) in which you should be utilising massively to bring in users to your page. This is a brief, informative description about the page. Both the title tag and description have character limits. For the title tag Google suggest to stick to 55 characters, and between 150 to 160 for the description.
Many businesses and digital marketers forget about this part of on page optimisation, even though it is a very important part of it all. The description should include keywords relevant to the content on that page and your business; this will allow search engines to understand better what the page is all about.
There are many reasons as to why it is important to have completed your description. Firstly, if you leave it blank Google will search through the content on your page and just display a snippet it chooses. As this is out of your control it may end up being wording you do not particularly like, and could lead to you losing potential visitors. As well as looking messy.
Another reason for the importance of Meta data is regarding your click through rate. Having a descriptive, relevant description will ensure you attract the most relevant users. This is why it is vital to utilise Meta data and only include the important information within.
Further to this Google will display searched keywords in bold if they are within your description, so having your targeted keywords within will help to highlight your search result even more.
Taking just a few minutes to change, of course dependant on how many pages you have in your site! It could have a massive, positive impact on your SEO.