31297  What is design
Published: 23 July 2014 I’m always in awe of designers. A pitch document we received recently had an amazing array of source websites for us to look at incorporate in to the design. Then you have to take the clients brief and distil huge amounts of ideas and changes, which are usually in client specific terminology. I always liken the designer to an architect who through forethought, incite, and passion sell us not what is, but what could be.

They have to deal with the smallest of details, if something is out by a few pixels they will know. Is that font choice too understated or is it too much. You cannot underestimate the importance of a good designer. The life or death of you website and probably your online revenue depends upon them.

Just like a real life architect sometimes it’s difficult to realise real world costs with the dream they would like to see realised. But this and a myriad of other nuisances is what makes design such a great job to be in.




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