The UK FSI & Banking industry has seen 15 years worth of digital transformation in just 2 years due to the pandemic, yet many brands are still falling behind when it comes to capturing, segmenting, unifying and using customer data to enhance the online experience- but Customer Data Platforms (CDPs) are changing this.
We recently conducted research in the UK sector which reveals why customer data is often hard to use, yet how leaders are doing so more effectively. We’ve collected these findings into a comprehensive whitepaper report, which is available to download now, with a few crucial talking points including:
- On average, UK-based businesses in the financial sector use just 52% of all the data they collect.
- Only 26% believe their company has a complete single customer view.
- 60% of businesses have to rely on multiple data platforms.
- Only 37% are personalising the customer journey to a great extent. Only 55% do customer journey testing.
Want to find out more? Download our latest research now, or explore our accompanying insights on how CDPs are being used in the Middle East by clicking here.
How we can help
Sagittarius works with leading financial businesses to help conceptualise, shape and deliver outstanding customer experiences that convert: increased customer retention, conversion rates and proven ROI from digital investment.
Meeting and exceeding your customer needs and expectations across the Financial Services Industry is crucial. Sagittarius helps your brand transform through building digital experiences that push satisfaction to the next level and generate rapid revenue growth.
win with us.
We exist to make your business thrive and our greatest reward is our returning clients. Our focus is and always will be on our clients and not on industry awards and accreditations, which could account for why we’ve won so many of them…