Ian MacArthur

Chief Experience Officer

Ian MacArthur

For me, Digital Strategy and Digital Transformation have only ever meant organising one’s brand and business in a way that best connects with the customer of tomorrow."

Ian is a highly experienced and award-winning creative strategist specialising in bringing brands closer to their audiences through digital marketing transformation and optimisation. With over 26 years’ experience and well over 10,000 projects under his belt, Ian is proud to have worked with some of the world’s most impressive brands, helping them solve business problems and approach challenges differently.

Ian heads up the experience optimisation (XO) division at Sagittarius, working with all teams and clients across the business and globe.

Outside of work and family time he enjoys riding very small bikes up very big ramps.

 

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articles from

Ian MacArthur

Blogs

AIHonestConversation5

First-class service with AI

In our final instalment from this week's honest discussion on “Augmented Intelligence” today we explore how to serve customers better through the power of AI.

28 May 2021 - 7 minute read
AIHonestConversation4

AI that will inspire your customer

As we continue this week's honest discussion on “Augmented Intelligence” today we arrive at the website experience itself. How can you leverage AI to inspire your customers?

27 May 2021 - 5 minute read
AIHonestConversation3

Reaching your target audience with AI

As we continue this weeks honest discussion on “Augmented Intelligence” today we move forward through the funnel and into ‘reach’. How can you harness the power of AI to better target your customers online?

26 May 2021 - 5 minute read
AIHonestConversation2

AI to Increase customers

As we continue our honest conversation around AI, Ian MacArthur explores how Augmented Intelligence can be used to help you learn more about your customers and do more to.

25 May 2021 - 5 minute read
AI is about YOU

AI is about YOU

I want to start an honest conversation about AI. If you work inside a brand or business that is considering what it could mean for you to start or do more then read on.

24 May 2021 - 5 minute read
What If image

What If?

To kick off our Fit for the Future campaign we hear from Ian MacArthur our Chief Experience Officer, on lighting the spark of innovation that will help prepare you for the unexpected (or at least the new different).

17 Feb 2021 - 10 minute read
BBF

Bigger, Better, Faster - the eternal brief

Want to do more with your marketing efforts? CXO Ian breaks down how to achieve bigger, better and faster results

06 Oct 2020 - 10 minute read
cm-customer-expectation

Riding the wave of customer expectation and beyond

Investing in direct to consumer e-commerce relationships can drive huge increases in enquiries, repeat visits and revenue.

08 Jun 2020 - 5 minute read
differentiation-through-disruption

Differentiation Through Disruption

05 Nov 2018 - 7 minute read

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