Ian MacArthur

Chief Experience Officer

Ian MacArthur

For me, Digital Strategy and Digital Transformation have only ever meant organising one’s brand and business in a way that best connects with the customer of tomorrow."

Ian is a highly experienced and award-winning creative strategist specialising in bringing brands closer to their audiences through digital marketing transformation and optimisation. With over 26 years’ experience and well over 10,000 projects under his belt, Ian is proud to have worked with some of the world’s most impressive brands, helping them solve business problems and approach challenges differently.

Ian heads up the experience optimisation (XO) division at Sagittarius, working with all teams and clients across the business and globe.

Outside of work and family time he enjoys riding very small bikes up very big ramps.


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Ian MacArthur


What If image

What If?

To kick off our Fit for the Future campaign we hear from Ian MacArthur our Chief Experience Officer, on lighting the spark of innovation that will help prepare you for the unexpected (or at least the new different).

17 Feb 2021 - 10 minute read

Bigger, Better, Faster - the eternal brief

Want to do more with your marketing efforts? CXO Ian breaks down how to achieve bigger, better and faster results

06 Oct 2020 - 10 minute read

Riding the wave of customer expectation and beyond

Investing in direct to consumer e-commerce relationships can drive huge increases in enquiries, repeat visits and revenue.

08 Jun 2020 - 5 minute read

Differentiation Through Disruption

05 Nov 2018 - 7 minute read