Ian MacArthur

First-class service with AI

In our final instalment from this week's honest discussion on “Augmented Intelligence” today we explore how to serve customers better through the power of AI.

AI that will inspire your customer

As we continue this week's honest discussion on “Augmented Intelligence” today we arrive at the website experience itself. How can you leverage AI to inspire your customers?

Reaching your target audience with AI

As we continue this weeks honest discussion on “Augmented Intelligence” today we move forward through the funnel and into ‘reach’. How can you harness the power of AI to better target your customers online?

AI to Increase customers

As we continue our honest conversation around AI, Ian MacArthur explores how Augmented Intelligence can be used to help you learn more about your customers and do more to.

AI is about YOU

I want to start an honest conversation about AI. If you work inside a brand or business that is considering what it could mean for you to start or do more then read on.

What If?

To kick off our Fit for the Future campaign we hear from Ian MacArthur our Chief Experience Officer, on lighting the spark of innovation that will help prepare you for the unexpected (or at least the new different).

Bigger, Better, Faster - the eternal brief

Want to do more with your marketing efforts? CXO Ian breaks down how to achieve bigger, better and faster results

Our Voice - Never let prejudice and disadvantage hold you back

Riding the wave of customer expectation and beyond

Investing in direct to consumer e-commerce relationships can drive huge increases in enquiries, repeat visits and revenue.

Are you ready to rock? - Five things you must do now to win the post-pandemic race

Creativity in the Digital Era: How Technology is Accelerating Creativity

The Digital Skills Shortage Just Got Serious

Differentiation Through Disruption

Has ‘Digital Transformation’ Lost all Meaning? And What’s the Beef Between Business and Digital Anyway?