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We exist to make your business thrive and our greatest reward is our returning clients. Our focus is and always will be on our clients and not on industry awards and accreditations, which could account for why we’ve won so many of them…
5 reasons to use SourceTree for Git.
What is SourceTree?
If you're working with Git in development, then you've probably seen a lot of command line. While using the command line is a simple and effective way of working, there are some much better tools out there to make working with Git easy.
One such tool is SourceTree, a free Git client for Windows or Mac. It provides an nice visual interface between you and Git, no more command line!
Why use SourceTree?
SourceTree has some great features that make working with Git easy, streamlining the way that you work with your project code.
So, here are my top 5 reasons to start using it!....
1. Branch management
Managing branches in Sourcetree is easy. It enables you to switch working copies with a single click. It also tells you how far ahead or behind you are to the version in the repository, and alerts you to push or pull.
Know where you are with visual branch management
2. Working copy
Using the command line can sometimes feel like you are working in the dark. The 'Working Copy' section shows the difference between your local copy and the version in the Git repository. This gives you a 'real time' view of your local files, so you can see exactly what you have changed.
3. Branch history
A huge part of the SourceTree interface is the History. This section displays the full history of the current branch. Each commit and file change is displayed and accessible, providing a very powerful tool for version control. This alone is a huge benefit for projects which are worked on regularly by multiple developers.
One feature we make use of here at Sagittarius is GitFlow. Having 6+ developers working on one set of code at once can get complicated. GitFlow adds a structured process to your workflow, which ensures that parallel code changes are completed without many hiccups, and it's a two click setup! We have seen a huge reduction in merge conflicts thanks to GitFlow
5. It's free
It doesn't cost a thing to download or use SourceTree, great huh!?
The key benefit to Sourcetree is the visualization of the Git process. It can feel daunting when you're using the command line, as you have a limited view of what's happening behind the scenes. Managing large projects with mutiple branches, commits and developers can get messy. SourceTree can make the whole process more managable. It can be downloaded for free. Why not give it a go?
If you enjoyed reading, check out our latest blog posts by clicking here and here.
Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your success. You know that… hence you’re reading this.
A well formulated and executed content strategy not only drives more traffic, at the core, it defines what your business is and helps build a strong connection between you and your audiences.
So let's quickly look at why developing a coherent content strategy is important and how setting clear goals and understanding your audience will elevate your online performance.
What is a Content Strategy?
It's basic right? Content is at the core of how you define the way your business presents itself and an effective strategy should look to ensure that tone of voice, messaging and the core values are surfaced across all channels, from service or product pages on your website, to blog posts, through social media updates blah blah blah.
But let's keep it simple - your content strategy should be a clear roadmap that connects your marketing activities to your business goals. Align to your customer’s wants and needs and engage them at every interaction point and boom, you're in business.
Who are my Audience?
You likely start all your projects with this chalked on the wall because your business knows “exactly” who its customers are right? Sounds obvious but we often find its not been done forensically enough (not based on data), is too old (more than 12 months ago - forget it) or its a spin off from some brand work that was legitimately aspirational but doesn’t face the reality of who you your business is actually engaging today.
So start (or circle back) with audience research, building out those personas to understand their ambitions, their lifestyle, their pain points or concerns, and crucially their wants and needs - in your context.
Do I need to tailor content?
As part of your research find out where your audiences spend their time online and how they interact with content: Some may spend time thoroughly researching a product or service, whereas other audiences may want their content to be quick, snappy or easily digestible in the form of a video, infographic or short blog posts.
Ultimately, the key is to produce a strategy that creates the type of content your customers want to see:
What are the problems that your product or service will help them solve?
Who are they most influenced by?
What voices influence their behaviour?
What type of content do they consume?
Where do they consume content and engage with brands?
Different Content, Different Objectives
All content is not born equal: When producing your strategy, it is important that the objectives for each individual piece are defined, that these fulfil your marketing objectives and tie to the overarching goals for your business.
There are various content frameworks that exist to aid content development in this way, but one that is popular and effective is Google’s hero, hub and hygiene method: It provides a framework on developing content to achieve different goals and gives guidance on the effort needed to create each type of content.
Hero content is essentially campaign content, it is big splash ideas designed to appeal to a large audience with the aim of telling your brand’s story at scale.
Ways of measuring hero include the amount of PR mentions or links from authoritative domains plus social interactions and mentions of your brand across all channels.
Considering the scale of hero campaigns, this content is not regularly produced and is reserved for peak promotional times where it’s important for a business to stand out from their competitors.
Hub content is the stuff that keeps your audience engaged, it expands on the themes of product or service level content, educates users and helps create a connection between themselves and your brand.
Hygiene content is the bread and butter of any website, it is the BAU content for products and services, it is SEO focused and targets important keywords at a product, service or guide level.
How do I manage all this?
Content development is only one part of the ongoing work needed when working with an effective content strategy. We call it “feeding the beast” because it really is the fuel in your brand vehicle and once you start you really can’t stop (if it’s delivering results) but that’s where performance measurement comes in.
Your greatest gift in managing the outputs from your hero/hub/hygiene style efforts is to understand If your content is working. To truly deliver results your business must first understand the objectives and goals of each piece of content to effectively measure its success. That as a guiding light from day 1 will let you slow down, speed up, stop or start new content briefs and projects.
Remember - content strategies are not set in stone. They are living breathing things and should adapt and pivot as insights become available and your brand naturally evolves.
If ever you want to chat content and explore new initiatives we’re always here to help.