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win with us.
We exist to make your business thrive and our greatest reward is our returning clients. Our focus is and always will be on our clients and not on industry awards and accreditations, which could account for why we’ve won so many of them…
El Capitan - Fitting a mountain in a web page.
A recent visit to see my parents brought the novelty of having the Sunday papers to read. I can’t remember the last time I bought a Times or Observer, replete with supplements of varying degrees of glossiness and interest.
Indeed, it was a news story that got us talking over dinner but not out of the pages of the Telegraph – it was from the website of the New York Times and their coverage of the free-climb ascent of El Capitan in the Yosemite National Park. Two articles in particular brought the story to life in an inspiring, delightful way:
The Dawn Wall – El Capitan’s Most Unwelcoming Route
A scrolling story of photos and text with a zooming, spinning 3D model of the iconic lump of granite that is El Capitan.
The Dawn Wall, Up Close
How do you really give a sense of scale to the vastness of a mountain, without actually being there? Jump into this interactive graphic to see Kevin Jorgensen standing on a narrow ledge and then marvel at the gargantuan lump of rock that’s revealed as you zoom out. Terrifying:
Both of these articles show that online news isn’t just about the ‘moment’; rolling news feeds and updates from Twitter are now our first stop for consuming news events, but these two articles show that web can offer a broader insight in a way that no other medium can. This is the state of the art.