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Google issuing warnings to non-mobile friendly sites.
The importance of having a mobile-friendly site has been further boosted following the news that Google has started issuing warnings to sites that are not mobile friendly.
As part of the warning, Google states that sites that aren’t optimised for mobile users will ‘be displayed and ranked appropriately for smartphone users’ indicating that the ‘mobile-friendliness’ of a website is now a ranking factor.
This is further to the ‘mobile-friendly’ tag introduced to mobile search results at the end of last year to signify to users that a site was suitable for browsing on a mobile.
This all comes as part of Google’s on-going campaign to make the web user friendly for everyone and ensure a seamless experience for searchers. It’s also an area we’ve been championing for a while now following the explosion in the use of mobile devices for browsing the internet over the last few years.
So, if you don't have and mobile friendly website you should have.