10 reasons I love Sitecore .


I’m often asked why I love Sitecore so I thought I’d write a short article to explain my top 10 reasons. I hope you find it helpful.

1. Others don’t compare

When all is said and done, none of the other Web Content Management Systems (WCMS) are really comparable. None of the other WCMS in the Gartner Magic Quadrant really offer the same consolidated suite of features in such a compact and well thought through usable package.

2. Component/Object-based versus Page-based
This is possibly complicated to summarise easily but the best Sitecore websites are built using Helix principles and utilising a very component (or object) based approach. This means all pages on the site are rendered based on inherited templates and then a user can add components to that page in a flexible way. Essentially this provides a suite of tools and building blocks to create any page on the site in a very granular and flexible way. It also means any of those components can be individually tested or personalised. This component-based approach is quite a major difference between Sitecore and many of the other WCMS platforms.

3. Security

Customer data, Website Content, Analytics and Email data. These are all essential ingredients to any digital platform and campaign. With the impending introduction of GDPR next year, the need for a brand to consolidate data and be sure of its security and integrity is paramount. Sitecore is a robust, warranted and secure platform that minimises the amount of data repositories and is regularly penetration tested. So its a platform you can trust with your brand’s data and reputation. Could you be so certain when using multiple systems or bespoke applications?

4. One holistic solution - not a sum of parts

In order to have similar features to Sitecore, many of the other platforms have had to either add new features either by acquiring other software platforms or by adding new features that were not intended to be part of their original proposition. Sitecore was built from the ground up as a holistic digital marketing suite and even though some of the other platform parts may have additional (or even superior) features, they are not so well integrated and are less usable as a result.

5. Built for marketers

Many CMS platforms are applauded and loved by developers and our developers love Sitecore. However to achieve commercial success it is essential that it meets the needs of the business as a whole. When it comes to a website it is quite often the marketing or customer services department that really ‘own’ the website and they want to be in control. Sitecore’s flexible framework and workflows not only empower non-technical people to be able to make changes without developer assistance but it will also be done in a way the the Head of IT will be happy with too. Equally because it is a consolidated platform rather than lots of systems bolted together it is easier to analyse and report on user activity and turn that insight in to actionable outcomes.

6. We chose it
Before Sagittarius chose to become a Sitecore partner we had our own WCMS that we had developed for nearly 10 years and had nearly 100 customers using it. When we decided to cease developing our platform but to align ourselves with a market leader instead, we spent a lot of time evaluating the options. We chose Sitecore for many of the reasons outlined in this article but we also chose it because we thought it was the best platform for us to be able help customers achieve their business goals. We had no allegiances, no technical restrictions and no fixed budget, we simply went for the platform that we thought was the best. And in my opinion I still think it is.

7. Consistently evolving
As outlined above, we chose Sitecore initially as it seemed the platform that was moving with the market (or perhaps ahead of it) and that to some degree future proofed our decision. Having worked with Sitecore for the last 4 years, I can confirm that they have never failed to deliver on that promise. They have consistently continued to develop and improve the platform, add new features, respond to market conditions and keep us and our customers ahead of the curve.

8. Anything is always possible without a re-platform
One of the topics often discussed with a customer is what their long term plans are. Whilst most have a rough idea it would be true to say it can often be a bit ‘vague’ on the detail. So how can we plan for future demands on the platform with confidence? Through our experience here and Sagittarius and one quick look at the Sitecore website to see the bands that are using it there is no doubt that Sitecore has what it takes. The Sitecore platform is so scaleable and ready for the most complexed of digital challenges I am always happy to reassure customers that ‘whatever’ the future holds, Sitecore will still be a solid foundation on which to build it and you will not need to re-platform in a few years because you have out-grown it.

9. Email marketing suite
Sitecore’s powerful email broadcasting suite is often overlooked despite its power. It offers an impressive range of features comparable with some of the standalone providers but its all integrated in to the one platform. This makes it much easier to build emailers in the first place but also much easier to test and track their success. Also keeping all that data in one place makes it easier to control users contact preferences and data security - a key business problem for many, particularly with the pending General Data Protection Regulation coming in next May.

10. Cost effective compared to other enterprise level solutions
Sitecore is a premium product and as per my first paragraph not really comparable with other platforms. Its power and greatness comes at a price but in my opinion one that offers great value if its what you need. Whilst there are WCMS platforms out there that have lower license costs (or are even free), if you look at the real cost of an open source CMS then add on the cost of running ‘bolt on’ tools like Campaign Monitor, MailChip, Qubit, Optiizely, Marketo etc. for example you might be surprised to learn Sitecore is often the cheaper option - and you get a whole lot more to boot.

There are of course more than 10 reasons and for each of these 10 there is plenty more detail to add but hopefully this article gives you the highlights and enables you to make an informed choice. If you’d like to discuss anything in this article then please contact me via any of the channels below or email me on hello@sagittarius.agency

Paul Stephen
Paul Stephen
Co-Founder & Executive Director
With over 25 years in marketing, Paul is one of the UK's leading experts on digital marketing. He oversees the agency and often lectures and consults within the industry on digital and marketing related subjects and has a particular interest and skills in the travel and tourism sectors.

Paul operates nationally and internationally, helping brands to think outside the traditional horizontal and vertical channels and transform their business with creative multi-channel marketing and digital re-invention.
Paul Stephen

Paul Stephen

15 Sep 2017 - 5 minute read
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