10 Reasons to use Periscope! .

LucieBlog

Periscope is a video streaming platform owned by Twitter and was launched in March, 2015.

Similar to Skype, but allows you to stream to the masses, globally rather than one or two people. As well as live streaming, broadcasts also can be viewed again for 24hours.

You can search for streamed videos all over the world in a map view.

There are more than 10 million Periscope accounts created across the World with many users in the USA, Turkey and Brazil. The demographics are varied but most users being between 16-35 years.

As with all social media, you need to brush up on the Periscope lingo:

  • Scoper – A person who is on the Periscope platform
  • Scope – Each time you live broadcast, you create a scope.
  • Hearts – Tap on the screen when viewing a live scope and send hearts. 
  • Follow – If you love a scoper, why not follow them and find out when they are broadcasting

 

1)  Keep up with the kids

Did you take a while to join the Facebook/Twitter millions, then impress your friends (and kids) and join periscope and become an early adopter!

2)  Learn a Language

There has been a 70% increase in ‘how to’ searches on YouTube each year – as more and more people turn away from instruction manuals’ (Google)

They say the best way to learn another language is to experience it: You may have basic knowledge of French; perhaps you are in the process of learning or the aspiration to learn. Why not pick a Country, a live broadcast and see how much you understand?

3)  Visit anywhere in the World

There has been a 118% year-on-year increase in views of travel videos on Youtube

Do you dream of visiting New York, why not go on a tour of the top destinations or plan your perfect trip.

4)  Use your i-Phone (Other devices are available)

50% of global viewership of YouTube comes from mobile devices

With more open Wifi and faster 4G mobile networks combined with state of the art in-built cameras mean you have the power to make and broadcast anywhere.

5)   Watch your favourite band live for Free

Find a music venue: 02 Arena, look at all the live broadcasts and pick the one with the best seating. Sit back and enjoy the gig from your favourite band.

6)  Real Life television using Periscope on Apple TV

With the increase in TV channels and sheer volume of reality programmes, why not watch real time Periscope broadcasts on Apple TV.

7)  Feeling Home Sick?

Are you away from home, perhaps travelling or working abroad? Maybe have a look at all the broadcasts from places that you know, perhaps by people you know such as family members.

8)   Snoop into conversations about nothing important

We are all nosey; otherwise, social media would not have developed into anything.

With the world full of content in real time, take some time to click on another person’s ‘scope’ and watch someone rant and see the strange comments other scopers leave on their broadcast. 

9)   Bring World News to life

With so much news available from around the World, you can see the news for yourself. With recent attacks in Paris, there were many Periscope broadcasts from the news teams on location and opinions from people in the area during the aftermath. We

10)  Feel included

Similar to number 7, but with families and friends no longer living in the same towns, video is a great way to keep in touch. Periscope allows users to have private broadcasts to friends and family so you can even include the kids. You can even send some ‘hearts’.

 

Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your success. You know that… hence you’re reading this.

A well formulated and executed content strategy not only drives more traffic, at the core, it defines what your business is and helps build a strong connection between you and your audiences.

So let's quickly look at why developing a coherent content strategy is important and how setting clear goals and understanding your audience will elevate your online performance. 

What is a Content Strategy?

It's basic right? Content is at the core of how you define the way your business presents itself and an effective strategy should look to ensure that tone of voice, messaging and the core values are surfaced across all channels, from service or product pages on your website, to blog posts, through social media updates blah blah blah.

But let's keep it simple - your content strategy should be a clear roadmap that connects your marketing activities to your business goals. Align to your customer’s wants and needs and engage them at every interaction point and boom, you're in business. 

Who are my Audience?

You likely start all your projects with this chalked on the wall because your business knows “exactly” who its customers are right? Sounds obvious but we often find its not been done forensically enough (not based on data), is too old (more than 12 months ago - forget it) or its a spin off from some brand work that was legitimately aspirational but doesn’t face the reality of who you your business is actually engaging today.

So start (or circle back) with audience research, building out those personas to understand their ambitions, their lifestyle, their pain points or concerns, and crucially their wants and needs - in your context. 

Do I need to tailor content?

As part of your research find out where your audiences spend their time online and how they interact with content: Some may spend time thoroughly researching a product or service, whereas other audiences may want their content to be quick, snappy or easily digestible in the form of a video, infographic or short blog posts.

 

Ultimately, the key is to produce a strategy that creates the type of content your customers want to see:

  • What are the problems that your product or service will help them solve?

  • Who are they most influenced by?

  • What voices influence their behaviour?

  • What type of content do they consume?

  • Where do they consume content and engage with brands?

Different Content, Different Objectives

 All content is not born equal: When producing your strategy, it is important that the objectives for each individual piece are defined, that these fulfil your marketing objectives and tie to the overarching goals for your business.

There are various content frameworks that exist to aid content development in this way, but one that is popular and effective is Google’s hero, hub and hygiene method: It provides a framework on developing content to achieve different goals and gives guidance on the effort needed to create each type of content.

Hero Content

Hero content is essentially campaign content, it is big splash ideas designed to appeal to a large audience with the aim of telling your brand’s story at scale. 

Ways of measuring hero include the amount of PR mentions or links from authoritative domains plus social interactions and mentions of your brand across all channels. 

Considering the scale of hero campaigns, this content is not regularly produced and is reserved for peak promotional times where it’s important for a business to stand out from their competitors.

Hub Content

Hub content is the stuff that keeps your audience engaged, it expands on the themes of product or service level content, educates users and helps create a connection between themselves and your brand.

Hygiene Content

Hygiene content is the bread and butter of any website, it is the BAU content for products and services, it is SEO focused and targets important keywords at a product, service or guide level.

How do I manage all this?

Content development is only one part of the ongoing work needed when working with an effective content strategy. We call it “feeding the beast” because it really is the fuel in your brand vehicle and once you start you really can’t stop (if it’s delivering results) but that’s where performance measurement comes in.

Your greatest gift in managing the outputs from your hero/hub/hygiene style efforts is to understand If your content is working. To truly deliver results your business must first understand the objectives and goals of each piece of content to effectively measure its success. That as a guiding light from day 1 will let you slow down, speed up, stop or start new content briefs and projects.

Remember - content strategies are not set in stone. They are living breathing things and should adapt and pivot as insights become available and your brand naturally evolves.

If ever you want to chat content and explore new initiatives we’re always here to help.

want to speak to one of our experts?

 
sag-author100x100
Sagittarius
sag-author100x100

Sagittarius

12 Jan 2016 - 5 minute read
share this

stay in the know, stay ahead.

Get the latest from the agency, including news, events and expert content.
explore services in the article
find out what we can do for you
read some of our case studies