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The Benefits of Native Advertising .
Often favoured by marketers, native advertising fits seamlessly into existing content in the form of paid tweets and sponsored posts making it a much less intrusive form of marketing and a more natural looking when surrounded by content. It’s the digital, highly focused and targeted editorial of old and when done properly, the audience won’t even consider it as an advertising tactic.
What are the benefits?
Puts publishers in control
When using ads we, as marketers, can never be sure who these are going to be displayed to and when. With native advertising we can purposefully place content into an environment where it will be seen by any audience we choose, sitting amongst similar content, matching intent and topic.
Captures our audience’s attention
Due to its very ‘soft’ approach in comparison to other more obvious advertising methods, native advertising is much more likely to capture our audience’s attention as, when done well, it is purposefully relevant content that fits in with page’s content or our social timelines.
Potential reach is greater
If content is engaging, informative and relevant, as all content should be, readers are more likely to engage, with share and like content; the best native never looks like an advert, and the content it serves is so well targeted that the audience is happy to treat it like standard content.
Native advertising is unobtrusive, reads like standard content, and doesn’t disrupt a user’s experience, instead offering content of interest to demonstrate a product or service. In a time where users are less forgiving of ads that break up their limited browsing time, Native offers an excellent way to reach, and not irritate, your targets.
Increases brand awareness
Native advertising increases the likelihood of ‘going viral’ and therefore helps improve brand awareness across online channels.
Regular advertising methods are often cropped or removed from mobile devices to provide a more optimal experience for mobile users whereas regular content will still appear on your target audience’s radar regardless of their choice of device.
Learn more about how our experts can support your native advertising strategy and enquire here!