The Three Pillars of SCRUM at Sagittarius .

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What makes Sagittarius' offering unique in comparison to other agency models? In my opinion, it is all about the way we work with our clients. At the core of every client relationship are the three pillars of SCRUM: Communication, Transparency and Adaption.

Communication

You can change your world by changing your words

Relationship building is vital for all parties in the pursuit of success for any client.

It all starts with the client's vision, and in most cases, this vision is built jointly by the client and us. At Sagittarius, we use the 'Diamond Model' as our primary communication method; cross-connecting key stakeholders from the client to their key counterparts within our agency. Gone are the days of one person becoming a bottleneck for all communication: no more pigeon communication or misconceptions. The right people talk to the right person at the right time.

An extension of this ideology would be our POD system where a dedicated POD (team) looks after one specific client and their holistic, long-term needs. PODs are made up of an Account Manager, Project Manager, a lead Client-Side Developer and Server-Side Developer with members of the team providing input where necessary.

This model gives clients consistency and improves the quality of work delivered across the business.

 

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Transparency

 

The currency of good leadership and success is transparency


I believe perspective is everything; if we're able to put ourselves in the shoes of our clients, we are better positioned to get the right answers. During discovery, we conduct primary research and use this, along with our own expert knowledge to integrate with the client's team; as such it's not unusual for us to work in their offices or visa versa.

Furthermore, we understand that this road is best travelled simultaneously - through the use of JIRA, our clients are able to work with us actively, create their vision and road-map in our virtual work-space; further integrating our teams and creating 'one team'.


Adaptation

"The measure of intelligence is the ability to change.” - Albert Einstein

Adaptation is vital for brands in any industry if you want to keep up with your competition.

Clients are involved from day one to ensure that we gather the correct information to adapt our process and deliver a successful project. Their feedback and reviews of our sprint process, where we learn for our mistakes and celebrate our achievements, is what ensures we continue to evolve to suit our client's ever-changing needs.

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For me, as a project manager, this process is not just about making my team shine, but more importantly, ensuring that we continue to fulfil our clients' expectations and ultimately help them succeed.

 

If you'd like to find out how Sagittarius could support your project management requirements, get in touch via hello@sagittarius.agency or give us a call on 0208 070 7820


Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your success. You know that… hence you’re reading this.

A well formulated and executed content strategy not only drives more traffic, at the core, it defines what your business is and helps build a strong connection between you and your audiences.

So let's quickly look at why developing a coherent content strategy is important and how setting clear goals and understanding your audience will elevate your online performance. 

What is a Content Strategy?

It's basic right? Content is at the core of how you define the way your business presents itself and an effective strategy should look to ensure that tone of voice, messaging and the core values are surfaced across all channels, from service or product pages on your website, to blog posts, through social media updates blah blah blah.

But let's keep it simple - your content strategy should be a clear roadmap that connects your marketing activities to your business goals. Align to your customer’s wants and needs and engage them at every interaction point and boom, you're in business. 

Who are my Audience?

You likely start all your projects with this chalked on the wall because your business knows “exactly” who its customers are right? Sounds obvious but we often find its not been done forensically enough (not based on data), is too old (more than 12 months ago - forget it) or its a spin off from some brand work that was legitimately aspirational but doesn’t face the reality of who you your business is actually engaging today.

So start (or circle back) with audience research, building out those personas to understand their ambitions, their lifestyle, their pain points or concerns, and crucially their wants and needs - in your context. 

Do I need to tailor content?

As part of your research find out where your audiences spend their time online and how they interact with content: Some may spend time thoroughly researching a product or service, whereas other audiences may want their content to be quick, snappy or easily digestible in the form of a video, infographic or short blog posts.

 

Ultimately, the key is to produce a strategy that creates the type of content your customers want to see:

  • What are the problems that your product or service will help them solve?

  • Who are they most influenced by?

  • What voices influence their behaviour?

  • What type of content do they consume?

  • Where do they consume content and engage with brands?

Different Content, Different Objectives

 All content is not born equal: When producing your strategy, it is important that the objectives for each individual piece are defined, that these fulfil your marketing objectives and tie to the overarching goals for your business.

There are various content frameworks that exist to aid content development in this way, but one that is popular and effective is Google’s hero, hub and hygiene method: It provides a framework on developing content to achieve different goals and gives guidance on the effort needed to create each type of content.

Hero Content

Hero content is essentially campaign content, it is big splash ideas designed to appeal to a large audience with the aim of telling your brand’s story at scale. 

Ways of measuring hero include the amount of PR mentions or links from authoritative domains plus social interactions and mentions of your brand across all channels. 

Considering the scale of hero campaigns, this content is not regularly produced and is reserved for peak promotional times where it’s important for a business to stand out from their competitors.

Hub Content

Hub content is the stuff that keeps your audience engaged, it expands on the themes of product or service level content, educates users and helps create a connection between themselves and your brand.

Hygiene Content

Hygiene content is the bread and butter of any website, it is the BAU content for products and services, it is SEO focused and targets important keywords at a product, service or guide level.

How do I manage all this?

Content development is only one part of the ongoing work needed when working with an effective content strategy. We call it “feeding the beast” because it really is the fuel in your brand vehicle and once you start you really can’t stop (if it’s delivering results) but that’s where performance measurement comes in.

Your greatest gift in managing the outputs from your hero/hub/hygiene style efforts is to understand If your content is working. To truly deliver results your business must first understand the objectives and goals of each piece of content to effectively measure its success. That as a guiding light from day 1 will let you slow down, speed up, stop or start new content briefs and projects.

Remember - content strategies are not set in stone. They are living breathing things and should adapt and pivot as insights become available and your brand naturally evolves.

If ever you want to chat content and explore new initiatives we’re always here to help.

want to speak to one of our experts?

 
Kay Stampoulidou
Kay Stampoulidou
Project Manager
Kay is an experienced Client-Side Digital Project Manager who has previously worked for various London based digital agencies and has extensive experience in managing large scale projects. Further to her know-how in the digital industry, she has also worked in market research and finance.
Kay Stampoulidou

Kay Stampoulidou

19 Aug 2019 - 5 minute read
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