Catch Up, Keep Up or Stay Ahead with Sagittarius.
Sagittarius is one the UK’s leading digital agencies and are best known for their results driven digital marketing campaigns and delivering contextual marketing experiences via the Sitecore Experience Platform. Earlier this year the agency decided to expand its offering by introducing an exciting range of Experience Optimisation products.
Experience Optimisation encompasses the UX/UI and design elements of any digital project, as well as Conversion Rate Optimisation improvements and more traditional digital marketing channels such as SEO and PPC. The new XO division of the agency is headed up Global Experience Optimisation Director, Ian MacArthur, who is well-known for his creative, brand and conversion experience in this field.
This new addition to the agencies product offering introduces a range of new services that aim to make the path to purchase simpler and breaks down what can sometimes be complex decision making pathways for brands with three key phases:
- Catch Up - includes a health check of your existing strategy, content, UX, CRO etc to help gain any lost ground.
- Keep Up - action reports and recommendations on how your digital activity can step up a gear and keep inline with the evolving competition
- Stay Ahead - ongoing reviews of your website and strategy performance transferred into lightning execution to remain market leader
These three phases are targeted at brands in different stages of marketing maturity so that, regardless of where a brand or business is in its journey, they can purchase a range of services that are best suited to helping them achieve increased ROI from digital.
Global Experience Optimisation Director, MacArthur, commented “I’ve worked with many types of organisation, at every level on their digital journey, and our approach gives all brands the opportunity to optimise and find those incremental improvements that add up to greater success.“
If you would like to learn more about how experience optimisation can help you brand achieve digital success, achieve higher conversion rates and deliver real ROI, call the team on 01233 467800 or email hello@sagitatrius.agency
This blog was originally posted via the Festival of Marketing website on 18th September 2018.
Today award-winning digital experience agency Sagittarius is proud to have been certified to ISO 27001 Information Security Management systems standard by business improvement company, BSI.
Leading brands demand first-class information security from their agency partners and the only real proof of this is achieving the ISO / IEC 27001 Certification. If you’re in sectors such as Financial Services, Healthcare, or even working with Government and Third Sector you’ll know that regulation and compliance are essential throughout your supply chain and that the top priority is guarding information and data.
Nick Towers, Co-Founder and Chief Executive Officer at Sagittarius said “We wanted to ensure that brands can come to us in the knowledge that we take data security, data protection and privacy very seriously. Our mantra is ‘remarkable’ and this applies to not just what we do but how we do it and ISO 27001 is an internationally recognised best practice framework for this. To achieve this in six months’ pay testimony to the hard work and commitment to security and privacy that prevails at Sagittarius and I’m very proud of the whole team who have made it their mission to exceed the high standards needed.”
Sagittarius wanted to meet the very highest standard and so decided to work with BSI whose mission is to ‘share knowledge, innovation and best practice to help people and organizations make excellence a habit’.
Achieving ISO 27001 certification clearly demonstrates that the Information Security Management System at Sagittarius meets international best practice and demonstrates to our customers and partners that we handle information securely throughout the business.
The agency accepted that by embracing the implementation process they were actively encouraging their team to delve into internal processes and rather than accepting these as ‘the norm’, firstly making sure they were all documented sufficiently. Then as part of that process, they challenged and questioned each process to pressure test validity and innovate and improve where necessary. BSI then rigorously audited Sagittarius’ policies, processes, and approach to data security. Through the audit stages, BSI shared opportunities for improvement and have helped refine the Sagittarius InfoSec roadmap.
Data is the most valuable asset any business can have and to achieve peak performance through a truly connected strategy and digital experience it’s imperative that data and information is shared with the agency partner. Trust plays a pivotal role and assurances of confidentiality can only be achieved through an ISO 27001 accredited organisation.
Initiatives like the GDPR have raised the bar on compliance and the associated fines for having gaps in governance leading to breaches are significant. At Sagittarius we operate a single source of truth using tools and systems such as Confluence and Jira to provide documentation quickly and accurately and this was complimented by the auditors.
Nick goes on to say “We are delighted to create even more value for our clients and prioritise the things that matter to them and their customers. This ISO 27001 certification bolsters our class leading NPS score of 85 adding deeper quality to our services. It sets us apart from other agencies when brands are looking for a partner with deeper credentials. We wanted to take the next step and ensure that Information Security became baked into everyday processes and the way we function as a business. We set an ambitious timeline of achieving the ISO 27001 certification and to meet the highest possible standards through independent auditing and we’ve nailed it. We pride ourselves on ensuring the data of our clients, team and partners are handled in the most responsible manner.”
Gigi Robinson, Regional Product Manager – Information Security & Business Continuity, said: "Protecting information is becoming increasingly difficult for organizations. Achieving ISO 27001 demonstrates Sagittarius' commitment and proactive approach in ensuring their information management processes are robust, secure and resilient for the future. We are thrilled to have supported Sagittarius in achieving this certification which demonstrates to customers and suppliers an ability to handle information securely."
Additional Notes
ISO 27001 is an internationally recognized best practice framework for an information security management system (ISMS). Sagittarius has designed a set of adequate and proportionate security controls within the ISMS to help protect our internal and our clients’ information against cyber-attacks. We have used the EU General Data Protection Regulation (GDPR) and the NIS Regulation as part of our framework.
