Digital-Driven Race of Champions.

30975  MBM at trackside with Show Control

Sagittarius is the lead technology partner for Race of Champions (ROC). An annual international motorsport event, ROC features some of the world's best racing and rally drivers such as Formula 1 World Champions Sebastian Vettel and David Coulthard and World Rally Champion Sébastian Ogier.

Unless you’ve been stranded in a desert for the past few weeks you'll have seen some of the 2014 Sochi Winter Olympics. Second screening, website playback and interactive services have been at the heart of the BBC’s coverage of this world famous sporting event. Social media and fan engagement have been at the top of broadcast discussion, whether it's about Lizzy Yarnold’s Gold Medal success or Elise Christies bitter disappointment.

Nissan also launched a ski app ahead of the Sochi Winter Olympics to create a virtual community, just like ROC who recognise the engagement value in sharing information to dedicated like minded friends, followers and fans.

Sagittarius has been the technology partner for ROC for the past four years, transforming ROC’s digital space in real time. Sagittarius, meet the challenge of capturing non-stop motorsport action in real time and allowing the audience to interact while watching the event through second screening.

Minute-by-minute digital delivery
The ROC website has all the latest news, photos and behind-the-scenes video clips and Sagittarius has provided intelligent ‘minute-by-minute’ software that delivers a ‘second screen’ experience.  Second screening through a tablet or smartphone enhances the overall experience through interactive content.

This innovative software offers live video streaming from trackside, live race timing and results, plus real-time statistics. This digital technology draws the crowd (and drivers’ support teams) closer into the racing action. Race after race, Sagittarius’ technology gives the fans live access to unlimited action. On split screens they can experience every slide and spin - the racers have no place to hide.

The event is incredibly fast-paced with numerous action updates. This sophisticated software has been developed to keep up to speed with the event. It is a complete information-driven operational tool. Race control, event and venue staff can benefit from this solution as well as TV, broadcast providers, commentators, race teams, marshals and show control. Whatever your interest, you have access to information that tracks what’s happened and cleverly explains what’s next – you’re in complete control minute-by-minute.

Social streaming
Social engagement with a global audience is a big part of the ROC experience. In past events, ROC has also included a fantastic social streaming wall, fuelling the appetite of fans by pulling all their social media channels together in one place within the ROC website. Live races, live steams, live social activity is intricately coordinated with over 36,000 Facebook fans.

The racers might be the fastest in the world, but this social solution drives faster fan engagement, accessing real-time information instantly to share and pass on to wider networks. An enthusiastic fan can be transformed into an insightful motorsport expert in an instant.

Sagittarius has tapped into a win-win, pushing the boundaries of technology and satisfying a growing appetite for brands wanting more interaction right here, right now. The combined digital package of second-screening, social sharing and commercial merchandising has the opportunity to be a digital model for a whole host of live action events worldwide, not just motorsport.  The offering can be adapted to ensure the brand controls what the consumer sees and the consumer controls what they want to share.

To find out more about Race of Champions, visit:


want to speak to one of our experts?

Paul Stephen
Paul Stephen
Co-Founder & Executive Director
With over 25 years in marketing, Paul is one of the UK's leading experts on digital marketing. He oversees the agency and often lectures and consults within the industry on digital and marketing related subjects and has a particular interest and skills in the travel and tourism sectors.

Paul operates nationally and internationally, helping brands to think outside the traditional horizontal and vertical channels and transform their business with creative multi-channel marketing and digital re-invention.
Paul Stephen

Paul Stephen

03 Mar 2014 - 7 minute read
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