Digital-Driven Race of Champions.

30975  MBM at trackside with Show Control

Sagittarius is the lead technology partner for Race of Champions (ROC). An annual international motorsport event, ROC features some of the world's best racing and rally drivers such as Formula 1 World Champions Sebastian Vettel and David Coulthard and World Rally Champion Sébastian Ogier.

Unless you’ve been stranded in a desert for the past few weeks you'll have seen some of the 2014 Sochi Winter Olympics. Second screening, website playback and interactive services have been at the heart of the BBC’s coverage of this world famous sporting event. Social media and fan engagement have been at the top of broadcast discussion, whether it's about Lizzy Yarnold’s Gold Medal success or Elise Christies bitter disappointment.

Nissan also launched a ski app ahead of the Sochi Winter Olympics to create a virtual community, just like ROC who recognise the engagement value in sharing information to dedicated like minded friends, followers and fans.

Sagittarius has been the technology partner for ROC for the past four years, transforming ROC’s digital space in real time. Sagittarius, meet the challenge of capturing non-stop motorsport action in real time and allowing the audience to interact while watching the event through second screening.

Minute-by-minute digital delivery
The ROC website has all the latest news, photos and behind-the-scenes video clips and Sagittarius has provided intelligent ‘minute-by-minute’ software that delivers a ‘second screen’ experience.  Second screening through a tablet or smartphone enhances the overall experience through interactive content.

This innovative software offers live video streaming from trackside, live race timing and results, plus real-time statistics. This digital technology draws the crowd (and drivers’ support teams) closer into the racing action. Race after race, Sagittarius’ technology gives the fans live access to unlimited action. On split screens they can experience every slide and spin - the racers have no place to hide.

The event is incredibly fast-paced with numerous action updates. This sophisticated software has been developed to keep up to speed with the event. It is a complete information-driven operational tool. Race control, event and venue staff can benefit from this solution as well as TV, broadcast providers, commentators, race teams, marshals and show control. Whatever your interest, you have access to information that tracks what’s happened and cleverly explains what’s next – you’re in complete control minute-by-minute.

Social streaming
Social engagement with a global audience is a big part of the ROC experience. In past events, ROC has also included a fantastic social streaming wall, fuelling the appetite of fans by pulling all their social media channels together in one place within the ROC website. Live races, live steams, live social activity is intricately coordinated with over 36,000 Facebook fans.

The racers might be the fastest in the world, but this social solution drives faster fan engagement, accessing real-time information instantly to share and pass on to wider networks. An enthusiastic fan can be transformed into an insightful motorsport expert in an instant.

Sagittarius has tapped into a win-win, pushing the boundaries of technology and satisfying a growing appetite for brands wanting more interaction right here, right now. The combined digital package of second-screening, social sharing and commercial merchandising has the opportunity to be a digital model for a whole host of live action events worldwide, not just motorsport.  The offering can be adapted to ensure the brand controls what the consumer sees and the consumer controls what they want to share.

To find out more about Race of Champions, visit:


Today award-winning digital experience agency Sagittarius is proud to have been certified to ISO 27001 Information Security Management systems standard by business improvement company, BSI.

Leading brands demand first-class information security from their agency partners and the only real proof of this is achieving the ISO / IEC 27001 Certification. If you’re in sectors such as Financial Services, Healthcare, or even working with Government and Third Sector you’ll know that regulation and compliance are essential throughout your supply chain and that the top priority is guarding information and data.

Nick Towers, Co-Founder and Chief Executive Officer at Sagittarius said “We wanted to ensure that brands can come to us in the knowledge that we take data security, data protection and privacy very seriously. Our mantra is ‘remarkable’ and this applies to not just what we do but how we do it and ISO 27001 is an internationally recognised best practice framework for this. To achieve this in six months’ pay testimony to the hard work and commitment to security and privacy that prevails at Sagittarius and I’m very proud of the whole team who have made it their mission to exceed the high standards needed.”

Sagittarius wanted to meet the very highest standard and so decided to work with BSI whose mission is to ‘share knowledge, innovation and best practice to help people and organizations make excellence a habit’. 
Achieving ISO 27001 certification clearly demonstrates that the Information Security Management System at Sagittarius meets international best practice and demonstrates to our customers and partners that we handle information securely throughout the business. 

The agency accepted that by embracing the implementation process they were actively encouraging their team to delve into internal processes and rather than accepting these as ‘the norm’, firstly making sure they were all documented sufficiently. Then as part of that process, they challenged and questioned each process to pressure test validity and innovate and improve where necessary.  BSI then rigorously audited Sagittarius’ policies, processes, and approach to data security. Through the audit stages, BSI shared opportunities for improvement and have helped refine the Sagittarius InfoSec roadmap. 

Data is the most valuable asset any business can have and to achieve peak performance through a truly connected strategy and digital experience it’s imperative that data and information is shared with the agency partner. Trust plays a pivotal role and assurances of confidentiality can only be achieved through an ISO 27001 accredited organisation.
Initiatives like the GDPR have raised the bar on compliance and the associated fines for having gaps in governance leading to breaches are significant. At Sagittarius we operate a single source of truth using tools and systems such as Confluence and Jira to provide documentation quickly and accurately and this was complimented by the auditors. 

Nick goes on to say “We are delighted to create even more value for our clients and prioritise the things that matter to them and their customers. This ISO 27001 certification bolsters our class leading NPS score of 85 adding deeper quality to our services. It sets us apart from other agencies when brands are looking for a partner with deeper credentials. We wanted to take the next step and ensure that Information Security became baked into everyday processes and the way we function as a business. We set an ambitious timeline of achieving the ISO 27001 certification and to meet the highest possible standards through independent auditing and we’ve nailed it. We pride ourselves on ensuring the data of our clients, team and partners are handled in the most responsible manner.”

Gigi Robinson, Regional Product Manager – Information Security & Business Continuity, said: "Protecting information is becoming increasingly difficult for organizations. Achieving ISO 27001 demonstrates Sagittarius' commitment and proactive approach in ensuring their information management processes are robust, secure and resilient for the future. We are thrilled to have supported Sagittarius in achieving this certification which demonstrates to customers and suppliers an ability to handle information securely."

Additional Notes
ISO 27001 is an internationally recognized best practice framework for an information security management system (ISMS). Sagittarius has designed a set of adequate and proportionate security controls within the ISMS to help protect our internal and our clients’ information against cyber-attacks. We have used the EU General Data Protection Regulation (GDPR) and the NIS Regulation as part of our framework.  


Paul Stephen
Paul Stephen
Co-Founder & Joint CEO
With over 25 years in marketing, Paul is one of the UK's leading experts on digital marketing. He oversees the agency and often lectures and consults within the industry on digital and marketing related subjects and has a particular interest and skills in the travel and tourism sectors.

Paul operates nationally and internationally, helping brands to think outside the traditional horizontal and vertical channels and transform their business with creative multi-channel marketing and digital re-invention.
Paul Stephen

Paul Stephen

03 Mar 2014 - 7 minute read
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