Jacksons Fencing Optimises Agency Relationship with 3 Year BTR Agreement.


Jacksons Fencing is a family run business, established in 1947. They deliver high-quality fencing for homes and gardens via their residential focused website and quality security fencing and gates via their commercial site.

As one of the agency’s longest-standing clients, we have been working with Jacksons for more than 14 years, nurturing their online offering with development, SEO and PPC services and in 2017 we were tasked with migrating their legacy, bespoke built website (delivered by us on an internally built CMS) to Sitecore 8.2 with a Ucommerce integration.

In late 2018, Jacksons took the ultimate leap with Sagittarius and signed a three-year Business Transformation Retainer (BTR) agreement, which kicked off in Jan 2019. The retainer provides them with a dedicated full-time development team, plus CRO, SEO and PPC experts as well as an Account Manager and Project Manager wrap around.

The BTR delivers consistent and iterative improvements to the Jacksons website in a highly efficient and agile manner, coupled with the insights provided by CRO we are able to deliver a continuously improved customer experience whilst our in-house Sitecore experts are on-hand to consult on and devise an ongoing personalisation strategy that further enhances this experience.

Since embarking with the new BTR relationship, Jacksons are already seeing the benefits from this new way of working with recent activity resulting in the highest web revenue since the inception of their e-commerce offering!!

Nick Bishenden, Marketing Manager, at Jacksons Fencing commented: “Since we made the jump to the BTR we have seen a really positive impact to the outputs delivered by Sagittarius and the stats support that. As a client we are confident in the breadth and depth of expertise that the Sagittarius team provide, it’s quite unique. Our ongoing relationship with Sagittarius works in a way that makes life so simple for us, our comms are straight to the point and gets it done.

Nick Towers, Managing Director, at Sagittarius also commented: “We are delighted that our long-term client and advocate of our agency has taken the plunge with a 3-year commitment. We consider ourselves an extension of Jackson’s team so this commitment is a real testament to the strength of our relationship. Not only do we love working with Jackson’s, but we are dedicated to delivering quality and working closely and collaboratively to see ongoing, great results. The combined skillsets of PPC, SEO, CRO & Development means we can leverage the efforts of each work stream and the results to date have been fantastic!

Want to learn more about how our Business Transformation Retainers can drive your marketing and digital ROI? Get in touch today for a no-obligation phone call with one of our experts on 0208 070 7820 or drop us an email at hello@sagittarius.agency

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Tracy-Ann Lee
Marketing Manager
Tracy-Ann is the agency’s Marketing Manager with a strong background in Marketing and Brand campaigns, Event Management and Business Development. Tracy-Ann joined Sagittarius in June 2021 to deliver exceptional external brand experiences, engaging communications and driving the development of relationships with key strategic partners across the UK, Middle East and United States.

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Tracy-Ann Lee

15 May 2019 - 5 minute read
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