Knauf Migrates to Sitecore 9 with Ucommerce to Drive Online Transformation Strategy.


Knauf UK & Ireland, founded in 1988 and part of the global German-based Knauf Group is one of the UK’s largest suppliers of gypsum-based building materials and offers an array of products and systems to architects, specifiers, and the building trade.

Launched in December 2018, the new website showcases the wide-reaching range of products and spearheads the transformation of Knauf's online presence using Sitecore 9 with Ucommerce integration, delivering a website that features the latest digital technology alongside a modernist design, reflecting the global leading brand.

Throughout the project, we also worked closely to design, develop and deliver a website that mirrors the brand’s business objectives at every stage. With over 300 hundreds of products available to purchase via distributors and DIY retailers, integration with Knauf’s EPIM product feed was crucial to the success of the project and a key milestone in delivery, utilising the power of Ucommerce.

Our team of digital strategists supported the development of the brand’s buying personas, profiles and user journeys to allow the power of Sitecore to be realised, delivering personalised contextual marketing messages to segmented audiences, improving user journeys and conversion.

The new website utilises the following Sitecore features:

  • User profiling
  • EXM
  • Marketing Automation
  • Forms
  • xConnect

Maria Soleil from Knauf UK & Ireland commented “No website migration is ever an easy task, but with Sagittarius at the helm of this project we felt at ease knowing they were on hand to deliver the project successfully with the right technical support and guidance to answer any questions we had. Sagittarius expertly planned the project to ensure quality control from the get-go and we felt that the communication from every point of contact at Sagittarius exceeded our expectations.”

Nick Towers, Managing Director at Sagittarius adds: “The Knauf website has been an exciting project, with a number of complex integrations for the talented team here at Sagittarius. We are delighted that Knauf UK & Ireland selected our agency to design and build their new website, allowing us to deliver them the latest in Sitecore technology and a bespoke integration to offer a seamless product feed. In return, we are thrilled to be working in partnership with a digitally savvy and ambitious company. It has been such a pleasure to work with an adventurous and forward-thinking team at Knauf and we look forward to developing our relationship further and being part of their ongoing progression and digital transformation.”

Would you like to work with an experienced, award-winning Sitecore Partner for your next migration? Get in touch with the team here.

Today award-winning digital experience agency Sagittarius is proud to have been certified to ISO 27001 Information Security Management systems standard by business improvement company, BSI.

Leading brands demand first-class information security from their agency partners and the only real proof of this is achieving the ISO / IEC 27001 Certification. If you’re in sectors such as Financial Services, Healthcare, or even working with Government and Third Sector you’ll know that regulation and compliance are essential throughout your supply chain and that the top priority is guarding information and data.

Nick Towers, Co-Founder and Chief Executive Officer at Sagittarius said “We wanted to ensure that brands can come to us in the knowledge that we take data security, data protection and privacy very seriously. Our mantra is ‘remarkable’ and this applies to not just what we do but how we do it and ISO 27001 is an internationally recognised best practice framework for this. To achieve this in six months’ pay testimony to the hard work and commitment to security and privacy that prevails at Sagittarius and I’m very proud of the whole team who have made it their mission to exceed the high standards needed.”

Sagittarius wanted to meet the very highest standard and so decided to work with BSI whose mission is to ‘share knowledge, innovation and best practice to help people and organizations make excellence a habit’. 
Achieving ISO 27001 certification clearly demonstrates that the Information Security Management System at Sagittarius meets international best practice and demonstrates to our customers and partners that we handle information securely throughout the business. 

The agency accepted that by embracing the implementation process they were actively encouraging their team to delve into internal processes and rather than accepting these as ‘the norm’, firstly making sure they were all documented sufficiently. Then as part of that process, they challenged and questioned each process to pressure test validity and innovate and improve where necessary.  BSI then rigorously audited Sagittarius’ policies, processes, and approach to data security. Through the audit stages, BSI shared opportunities for improvement and have helped refine the Sagittarius InfoSec roadmap. 

Data is the most valuable asset any business can have and to achieve peak performance through a truly connected strategy and digital experience it’s imperative that data and information is shared with the agency partner. Trust plays a pivotal role and assurances of confidentiality can only be achieved through an ISO 27001 accredited organisation.
Initiatives like the GDPR have raised the bar on compliance and the associated fines for having gaps in governance leading to breaches are significant. At Sagittarius we operate a single source of truth using tools and systems such as Confluence and Jira to provide documentation quickly and accurately and this was complimented by the auditors. 

Nick goes on to say “We are delighted to create even more value for our clients and prioritise the things that matter to them and their customers. This ISO 27001 certification bolsters our class leading NPS score of 85 adding deeper quality to our services. It sets us apart from other agencies when brands are looking for a partner with deeper credentials. We wanted to take the next step and ensure that Information Security became baked into everyday processes and the way we function as a business. We set an ambitious timeline of achieving the ISO 27001 certification and to meet the highest possible standards through independent auditing and we’ve nailed it. We pride ourselves on ensuring the data of our clients, team and partners are handled in the most responsible manner.”

Gigi Robinson, Regional Product Manager – Information Security & Business Continuity, said: "Protecting information is becoming increasingly difficult for organizations. Achieving ISO 27001 demonstrates Sagittarius' commitment and proactive approach in ensuring their information management processes are robust, secure and resilient for the future. We are thrilled to have supported Sagittarius in achieving this certification which demonstrates to customers and suppliers an ability to handle information securely."

Additional Notes
ISO 27001 is an internationally recognized best practice framework for an information security management system (ISMS). Sagittarius has designed a set of adequate and proportionate security controls within the ISMS to help protect our internal and our clients’ information against cyber-attacks. We have used the EU General Data Protection Regulation (GDPR) and the NIS Regulation as part of our framework.  


Naomi Harper
Head of Marketing & Communications
Naomi is the agency's Head of Marketing & Communications with a strong background in Public Relations, events, Marketing and Brand campaigns.

Naomi joined Sagittarius in January 2021 to deliver exceptional external brand experiences, engaging internal communications and to assist with the driving of sales and the developing of relationships with key strategic suppliers.


Naomi Harper

24 Jan 2019 - 5 minute read
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