Knauf Migrates to Sitecore 9 with Ucommerce to Drive Online Transformation Strategy.


Knauf UK & Ireland, founded in 1988 and part of the global German-based Knauf Group is one of the UK’s largest suppliers of gypsum-based building materials and offers an array of products and systems to architects, specifiers, and the building trade.

Launched in December 2018, the new website showcases the wide-reaching range of products and spearheads the transformation of Knauf's online presence using Sitecore 9 with Ucommerce integration, delivering a website that features the latest digital technology alongside a modernist design, reflecting the global leading brand.

Throughout the project, we also worked closely to design, develop and deliver a website that mirrors the brand’s business objectives at every stage. With over 300 hundreds of products available to purchase via distributors and DIY retailers, integration with Knauf’s EPIM product feed was crucial to the success of the project and a key milestone in delivery, utilising the power of Ucommerce.

Our team of digital strategists supported the development of the brand’s buying personas, profiles and user journeys to allow the power of Sitecore to be realised, delivering personalised contextual marketing messages to segmented audiences, improving user journeys and conversion.

The new website utilises the following Sitecore features:

  • User profiling
  • EXM
  • Marketing Automation
  • Forms
  • xConnect

Maria Soleil from Knauf UK & Ireland commented “No website migration is ever an easy task, but with Sagittarius at the helm of this project we felt at ease knowing they were on hand to deliver the project successfully with the right technical support and guidance to answer any questions we had. Sagittarius expertly planned the project to ensure quality control from the get-go and we felt that the communication from every point of contact at Sagittarius exceeded our expectations.”

Nick Towers, Managing Director at Sagittarius adds: “The Knauf website has been an exciting project, with a number of complex integrations for the talented team here at Sagittarius. We are delighted that Knauf UK & Ireland selected our agency to design and build their new website, allowing us to deliver them the latest in Sitecore technology and a bespoke integration to offer a seamless product feed. In return, we are thrilled to be working in partnership with a digitally savvy and ambitious company. It has been such a pleasure to work with an adventurous and forward-thinking team at Knauf and we look forward to developing our relationship further and being part of their ongoing progression and digital transformation.”

Would you like to work with an experienced, award-winning Sitecore Partner for your next migration? Get in touch with the team here.

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Tracy-Ann Lee
Marketing Manager
Tracy-Ann is the agency’s Marketing Manager with a strong background in Marketing and Brand campaigns, Event Management and Business Development. Tracy-Ann joined Sagittarius in June 2021 to deliver exceptional external brand experiences, engaging communications and driving the development of relationships with key strategic partners across the UK, Middle East and United States.

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Tracy-Ann Lee

24 Jan 2019 - 5 minute read
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