Providing Digital Transformations with Sitecore Solution Success.

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Sagittarius Marketing is pleased to announce the launch of its latest Sitecore solution for UK leading ski holiday provider, www.skiweekends.com. Sagittarius is proud to be certified as a Sitecore Partner and to report on the delivery of this most recent Sitecore solution with huge success.

The Sitecore solution is a powerful online marketing tool, which allows Skiweekends to make the most of their existing powerful web presence with personalisation features and highly detailed reporting functionality. Sitecore is the choice for delivering unique brand experiences that inspire and surround customers with useful, relevant information through multiple channels.

In such a fast-paced digital world, relevant and engaging content is key; Skiweekends are now able to highly personalise each and every customer website interaction by tailoring the content that the user is shown dependant on the choices they make when entering the site, ensuring improved customer experiences.

Skiweekends are now also able to maintain consistent conversations with their audiences across a whole variety of online channels, be it online, email marketing or social. The new Sitecore solution has been fully optimised for mobile and tablet users, which account for over 40% of users to the site, confirming that mobile and tablet friendly sites are a must, not a nice to have.

Ensuring that content and surrounding data is richer and even more relevant to the user will in turn encourage higher levels of satisfaction and increase conversions of purchases.

Sitecore is a powerful CMS (content management system) platform built on Microsoft ASP .Net framework. There are many benefits of the Sitecore solution which include:

  • The industry’s only fully integrated, search-based architecture enabling marketers to deliver greater relevance and personalization.
  • Microsoft Office-like editing capabilities and an intuitive interface that users of all skill levels will love.
  • Engagement automation to communicate with customers across all channels and maximize efficiency of moving prospects through the sales funnel.
  • Profile and persona scoring to design a personalized user experience that will have visitors coming back for more.
  • Sitecore AIDA™ technology: a marketing performance optimization technology that simultaneously collects, evaluates, manages and analyses customer intelligence from patterns, behaviours and decisions gathered across multiple digital channels, and then offers immediately actionable insights and analytics that helps marketer maximize the results from marketing programs.

Benefits seen have been immediate to the Skiweekends.com website including improved sales performance, enhanced user data and statistics.

For further information on Sitecore solutions please visit: www.sagittarius-marketing.com/sitecore.aspx and to see the site yourself, please visit: www.skiweekends.com

Today award-winning digital experience agency Sagittarius is proud to have been certified to ISO 27001 Information Security Management systems standard by business improvement company, BSI.

Leading brands demand first-class information security from their agency partners and the only real proof of this is achieving the ISO / IEC 27001 Certification. If you’re in sectors such as Financial Services, Healthcare, or even working with Government and Third Sector you’ll know that regulation and compliance are essential throughout your supply chain and that the top priority is guarding information and data.

Nick Towers, Co-Founder and Chief Executive Officer at Sagittarius said “We wanted to ensure that brands can come to us in the knowledge that we take data security, data protection and privacy very seriously. Our mantra is ‘remarkable’ and this applies to not just what we do but how we do it and ISO 27001 is an internationally recognised best practice framework for this. To achieve this in six months’ pay testimony to the hard work and commitment to security and privacy that prevails at Sagittarius and I’m very proud of the whole team who have made it their mission to exceed the high standards needed.”

Sagittarius wanted to meet the very highest standard and so decided to work with BSI whose mission is to ‘share knowledge, innovation and best practice to help people and organizations make excellence a habit’. 
Achieving ISO 27001 certification clearly demonstrates that the Information Security Management System at Sagittarius meets international best practice and demonstrates to our customers and partners that we handle information securely throughout the business. 

The agency accepted that by embracing the implementation process they were actively encouraging their team to delve into internal processes and rather than accepting these as ‘the norm’, firstly making sure they were all documented sufficiently. Then as part of that process, they challenged and questioned each process to pressure test validity and innovate and improve where necessary.  BSI then rigorously audited Sagittarius’ policies, processes, and approach to data security. Through the audit stages, BSI shared opportunities for improvement and have helped refine the Sagittarius InfoSec roadmap. 

Data is the most valuable asset any business can have and to achieve peak performance through a truly connected strategy and digital experience it’s imperative that data and information is shared with the agency partner. Trust plays a pivotal role and assurances of confidentiality can only be achieved through an ISO 27001 accredited organisation.
Initiatives like the GDPR have raised the bar on compliance and the associated fines for having gaps in governance leading to breaches are significant. At Sagittarius we operate a single source of truth using tools and systems such as Confluence and Jira to provide documentation quickly and accurately and this was complimented by the auditors. 

Nick goes on to say “We are delighted to create even more value for our clients and prioritise the things that matter to them and their customers. This ISO 27001 certification bolsters our class leading NPS score of 85 adding deeper quality to our services. It sets us apart from other agencies when brands are looking for a partner with deeper credentials. We wanted to take the next step and ensure that Information Security became baked into everyday processes and the way we function as a business. We set an ambitious timeline of achieving the ISO 27001 certification and to meet the highest possible standards through independent auditing and we’ve nailed it. We pride ourselves on ensuring the data of our clients, team and partners are handled in the most responsible manner.”

Gigi Robinson, Regional Product Manager – Information Security & Business Continuity, said: "Protecting information is becoming increasingly difficult for organizations. Achieving ISO 27001 demonstrates Sagittarius' commitment and proactive approach in ensuring their information management processes are robust, secure and resilient for the future. We are thrilled to have supported Sagittarius in achieving this certification which demonstrates to customers and suppliers an ability to handle information securely."

Additional Notes
ISO 27001 is an internationally recognized best practice framework for an information security management system (ISMS). Sagittarius has designed a set of adequate and proportionate security controls within the ISMS to help protect our internal and our clients’ information against cyber-attacks. We have used the EU General Data Protection Regulation (GDPR) and the NIS Regulation as part of our framework.  

 

 
Paul Stephen
Paul Stephen
Co-Founder & Joint CEO
With over 25 years in marketing, Paul is one of the UK's leading experts on digital marketing. He oversees the agency and often lectures and consults within the industry on digital and marketing related subjects and has a particular interest and skills in the travel and tourism sectors.

Paul operates nationally and internationally, helping brands to think outside the traditional horizontal and vertical channels and transform their business with creative multi-channel marketing and digital re-invention.
Paul Stephen

Paul Stephen

29 Jan 2014 - 5 minute read
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