Sagittarius Grows Avène’s Summer Sales by 32% YoY.

AveneSummerCampaign

Eau Thermale Avène, owned by Pierre Fabre Group Ltd., and a leading expert skincare brand appointed Sagittarius back in 2015 to support with their digital marketing strategy. Since then,

we’ve worked on a series of exciting campaigns from UK brand awareness to the promotion of key categories and seasonal product launches!

Most recently we supported the launch of their 2019 Suncare NPDs with a multi-channel tactical campaign targeting three key audiences in a bid to grow the total product category sales.

KPIs for this campaign included:

  • Impressions: 9,300,000
  • Clicks: 57,950
  • CTR: 1.45%
  • CPC: £1

We kick-started this campaign with a focused workshop which allowed our digital consultants to really get under the skin of the products, understand their USPs and determine their target demographics — armed with this information; we created a series of targeted adverts for each new product we could use to speak to each distinct audience. We also created a range ad that was used to raise high-level awareness across all audiences and amongst existing customers of the new additions to Avène’s popular Suncare range.

Taking key learnings from the 2018 campaign, we based Avène’s channel marketing around the traditional consumer funnel; integrating a mix of awareness-raising, prospecting and converting channels that were strategically positioned to serve the user’s intent and ensure maximum high-intent clicks to the stockist (boots.com). This included:

Programmatic display advertising (prospecting and retargeting)
Facebook and Instagram in-feed animation, carousel and story ads
Facebook and Instagram retargeting via collection ads
Paid search (generic and brand) including responsive search ads
A trial of Pinterest video and promoted pin advertising - this was a new channel for Avène to test potential as part of our ongoing strategy.
Avène Suncare Campaign 2019

Since it’s launch in April 2019 we’ve seen some fantastic results including exceeding Avène’s KPIs with:

  • Impressions: 10,901,916 (+17.22%)
  • Clicks: 81,766 (+41%)
  • CTR: 1.28%
  • CPC: £0.49 (-51%)
  • This campaign also saw Avène’s sun-care sales grow by +32% YoY; April’s sales were particularly strong at +86% YoY during the first month of the campaign.

Overall it’s safe to say this was a real success story for Avène, and we look forward to supporting the launch of their next new product innovations.

“We have loved delivering yet another successful campaign with Eau Thermale Avène. The results are a testament to the great collaborative relationship we have with the team at Pierre Fabre Group who worked with us every step of the way to ensure we had the tools needed to deliver a great campaign with real business impact!” Julia Charlton, Account Manager at Sagittarius

“Sagittarius feels like an extended part of our business and is not only there to offer their digital expertise but also offer recommendations on how to optimise campaigns and out-perform KPIs. The sun care campaign was no different, and we are very happy with the results achieved.” Chelsey Kavanagh, Digital Marketing at Avène

Today award-winning digital experience agency Sagittarius is proud to have been certified to ISO 27001 Information Security Management systems standard by business improvement company, BSI.

Leading brands demand first-class information security from their agency partners and the only real proof of this is achieving the ISO / IEC 27001 Certification. If you’re in sectors such as Financial Services, Healthcare, or even working with Government and Third Sector you’ll know that regulation and compliance are essential throughout your supply chain and that the top priority is guarding information and data.

Nick Towers, Co-Founder and Chief Executive Officer at Sagittarius said “We wanted to ensure that brands can come to us in the knowledge that we take data security, data protection and privacy very seriously. Our mantra is ‘remarkable’ and this applies to not just what we do but how we do it and ISO 27001 is an internationally recognised best practice framework for this. To achieve this in six months’ pay testimony to the hard work and commitment to security and privacy that prevails at Sagittarius and I’m very proud of the whole team who have made it their mission to exceed the high standards needed.”

Sagittarius wanted to meet the very highest standard and so decided to work with BSI whose mission is to ‘share knowledge, innovation and best practice to help people and organizations make excellence a habit’. 
Achieving ISO 27001 certification clearly demonstrates that the Information Security Management System at Sagittarius meets international best practice and demonstrates to our customers and partners that we handle information securely throughout the business. 

The agency accepted that by embracing the implementation process they were actively encouraging their team to delve into internal processes and rather than accepting these as ‘the norm’, firstly making sure they were all documented sufficiently. Then as part of that process, they challenged and questioned each process to pressure test validity and innovate and improve where necessary.  BSI then rigorously audited Sagittarius’ policies, processes, and approach to data security. Through the audit stages, BSI shared opportunities for improvement and have helped refine the Sagittarius InfoSec roadmap. 

Data is the most valuable asset any business can have and to achieve peak performance through a truly connected strategy and digital experience it’s imperative that data and information is shared with the agency partner. Trust plays a pivotal role and assurances of confidentiality can only be achieved through an ISO 27001 accredited organisation.
Initiatives like the GDPR have raised the bar on compliance and the associated fines for having gaps in governance leading to breaches are significant. At Sagittarius we operate a single source of truth using tools and systems such as Confluence and Jira to provide documentation quickly and accurately and this was complimented by the auditors. 

Nick goes on to say “We are delighted to create even more value for our clients and prioritise the things that matter to them and their customers. This ISO 27001 certification bolsters our class leading NPS score of 85 adding deeper quality to our services. It sets us apart from other agencies when brands are looking for a partner with deeper credentials. We wanted to take the next step and ensure that Information Security became baked into everyday processes and the way we function as a business. We set an ambitious timeline of achieving the ISO 27001 certification and to meet the highest possible standards through independent auditing and we’ve nailed it. We pride ourselves on ensuring the data of our clients, team and partners are handled in the most responsible manner.”

Gigi Robinson, Regional Product Manager – Information Security & Business Continuity, said: "Protecting information is becoming increasingly difficult for organizations. Achieving ISO 27001 demonstrates Sagittarius' commitment and proactive approach in ensuring their information management processes are robust, secure and resilient for the future. We are thrilled to have supported Sagittarius in achieving this certification which demonstrates to customers and suppliers an ability to handle information securely."

Additional Notes
ISO 27001 is an internationally recognized best practice framework for an information security management system (ISMS). Sagittarius has designed a set of adequate and proportionate security controls within the ISMS to help protect our internal and our clients’ information against cyber-attacks. We have used the EU General Data Protection Regulation (GDPR) and the NIS Regulation as part of our framework.  

 

 
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Naomi Harper
Head of Marketing & Communications
Naomi is the agency's Head of Marketing & Communications with a strong background in Public Relations, events, Marketing and Brand campaigns.

Naomi joined Sagittarius in January 2021 to deliver exceptional external brand experiences, engaging internal communications and to assist with the driving of sales and the developing of relationships with key strategic suppliers.
 

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Naomi Harper

15 Oct 2019 - 7 minute read
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