Sagittarius Supports Baxi Trade Migration to Sitecore.


Leading commercial and domestic heating and hot water specialists, Baxi Heating is part of the Netherlands based BDR Thermea Group and in 2017 they made the transition to Sitecore and migrated their consumer-facing site onto the platform.

In early 2018 they decided to work with Sagittarius to continue the migration by moving their trade site back into the main domain and into the Sitecore environment. This was an essential and integral move as it would give Baxi more security and site stability control whilst also centralising their CMS infrastructure.

This tech-focussed migration was the first project in a long line of improvements for Baxi, encompassing a UX review to improve user journeys across the site alongside a design review to ensure the Baxi brand message was consistently maintained giving the site a new lease of life.

During this time, Sagittarius also worked with Baxi through a series of workshops to identify audience types and personas, which enabled the team to create personalisation rules across the site; further, improve the customer experience whilst also allowing the team to track consumer behaviour and optimise accordingly.

Alongside the migration, our experienced optimisation experts were on hand to carry out SEO audits to ensure that the site went live with good content that would maintain organic search rankings, improve visibility and grow brand equity.

Since the launch of the in April 2019 we’ve received nothing but positive feedback, with Baxi now working with us to update the consumer-facing website, with the successful designs and user experience.

We look forward to reporting back in the upcoming months with the end result of this project and to see how the new synergy is paying off!

“It was great to have an ambitious client who wanted to put their customers and audience at the heart of what they do. The whole team were really engaged with the process and we had some great workshop sessions that started the relationship off on the right note. They also took the time to immerse our team into their environment and we visited several factories and on-boarding sessions that really gave us great insight into Baxi, their values and processes. We’re so pleased that the designs we have produced are now being rolled out onto the consumer side of the site and can’t wait to see how this affects the user engagement and experience.” Emma Nijjar, Head of Client Services at Sagittarius

“It was great too, not only, get the trade section of the website onto Sitecore but to take a fresh look at the UX and design. The team at Sagittarius started from the ground up and we felt involved at every stage. The SBOS sessions really helped us to focus on our audience, to establish their wants and needs and what we need to do to answer them. We now have a site that is customer-focused and sets Baxi apart from its competitors. We’re excited to continue the work on the site and look forward to working with the team at Sagittarius in 2020 to really make the most of what Sitecore has to offer” Ffion Melton, Digital Marketing Executive at Baxi

Want to find out how Sagittarius could support your website migration? Get in touch on 0208 070 7820 or email!

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Tracy-Ann Lee
Marketing Manager
Tracy-Ann is the agency’s Marketing Manager with a strong background in Marketing and Brand campaigns, Event Management and Business Development. Tracy-Ann joined Sagittarius in June 2021 to deliver exceptional external brand experiences, engaging communications and driving the development of relationships with key strategic partners across the UK, Middle East and United States.

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Tracy-Ann Lee

24 Sep 2019 - minute read
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