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Streetlights Mean 30 Multichannel Campaign Success.
It's been an exciting 6 months for us working on the Kent and Medway Safety Camera Partnership Street Lights Mean 30 campaign and we’re pleased to report on the campaign's success!
The Streetlights Means 30 campaign was commissioned by the K&MSCP, to raise awareness of the 30mph speed limit on Kent roads.
Key messages of the campaign focused on educating drivers that where streetlights are seen, the speed limit is usually 30.
The campaign had very clear aims from the outset including achieve significant reach across the county of Kent, Communicate the key messages across multiple channels and Integrate offline and online elements of the campaign.
The overall strategy adopted in response to the brief was to use a wider range of offline and digital channels to significantly scale up the reach of the campaign, integrating these channels where possible and using impactful creative messages to gain attention.
The campaign saw some fabulous results including 3,108,075 Impacts including impressions and reach with 11 active campaigns run across 8 different channels; Radio, VOD, Display, Facebook, Twitter, KentOnline, Native and YouTube.