The Sewing Machine In Front Is A Toyota.

30714  Toyota Home Sewing Machines

Sagittarius is proud to announce the latest client website launch for Toyota Oekaki Sewing called Toyota Oekaki World.

Toyota Home Sewing engaged with Sagittarius to provide a digital solution to help them launch a brand new product to the UK marketplace and build a community of home sewers.

Sagittarius have developed a fully integrated digital marketing campaign for Toyota Home Sewing in the UK to support a nationwide launch of the new Oekaki Renaissance sewing machine, a new addition to the Oekaki Home Sewing machine family in Summer 2014.

Toyota Home Sewing wanted to create a more contemporary face of sewing and appeal to a younger and different demographic to the traditional sewing profile. The project aims to connect the practical to the digital and give every user a personal experience and connection to Toyota Home Sewing brand.

The national campaign consisted of:

  • A new responsive website to promote the availability of the Renaissance machine via WordPress development platform.
  • Social media campaign to drive engagement and online traffic
  • Search Engine Optimisation
  • Pay Per Click Campaign
  • Blogs to engage and inspire the sewing community
  • Webkeys which would be sent with the product upon launch
  • A multi-channel content strategy

The website contains a delicate balance between the practical and tactile explosion of craft and colour combined with the technology that allows the product to be shown in a digital form, which engages, inspires and enthuses advocates and people new to the Toyota Home Sewing brand.

The site was developed on a WordPress platform to allow Toyota Home Sewing the flexibility of content publishing with complex development features. It also acts as a hub of content at the centre of the digital ecosphere. Using a WordPress platform also provided features such as user management; blog content, media management, which allowed for a richer and even more relevant user experience and in turn, encourages higher levels of satisfaction and an increase in conversions of purchases.

Whilst craft and sewing is an extremely practical art, the website, webkeys, community and social media allows users to interact with the brand, share their experiences with other users and also allows Toyota Home Sewing to measure the effectiveness of the campaign across all channels.

An Oekaki World sewing community was also created to support the product launch. The community includes inspirational projects and patterns; user-generated content, tips, videos, social comments and blogs.

Users are also able to view news items and will receive a newsletter every three months with the best news and favourite projects. This section encourages interaction and sharing within the community.

Sagittarius also engaged with the local sewing community with an outreach campaign, providing machine and sewing tutorials to local clubs and sewing groups.

For further information about this exciting new sewing product, please visit:

Today award-winning digital experience agency Sagittarius is proud to have been certified to ISO 27001 Information Security Management systems standard by business improvement company, BSI.

Leading brands demand first-class information security from their agency partners and the only real proof of this is achieving the ISO / IEC 27001 Certification. If you’re in sectors such as Financial Services, Healthcare, or even working with Government and Third Sector you’ll know that regulation and compliance are essential throughout your supply chain and that the top priority is guarding information and data.

Nick Towers, Co-Founder and Chief Executive Officer at Sagittarius said “We wanted to ensure that brands can come to us in the knowledge that we take data security, data protection and privacy very seriously. Our mantra is ‘remarkable’ and this applies to not just what we do but how we do it and ISO 27001 is an internationally recognised best practice framework for this. To achieve this in six months’ pay testimony to the hard work and commitment to security and privacy that prevails at Sagittarius and I’m very proud of the whole team who have made it their mission to exceed the high standards needed.”

Sagittarius wanted to meet the very highest standard and so decided to work with BSI whose mission is to ‘share knowledge, innovation and best practice to help people and organizations make excellence a habit’. 
Achieving ISO 27001 certification clearly demonstrates that the Information Security Management System at Sagittarius meets international best practice and demonstrates to our customers and partners that we handle information securely throughout the business. 

The agency accepted that by embracing the implementation process they were actively encouraging their team to delve into internal processes and rather than accepting these as ‘the norm’, firstly making sure they were all documented sufficiently. Then as part of that process, they challenged and questioned each process to pressure test validity and innovate and improve where necessary.  BSI then rigorously audited Sagittarius’ policies, processes, and approach to data security. Through the audit stages, BSI shared opportunities for improvement and have helped refine the Sagittarius InfoSec roadmap. 

Data is the most valuable asset any business can have and to achieve peak performance through a truly connected strategy and digital experience it’s imperative that data and information is shared with the agency partner. Trust plays a pivotal role and assurances of confidentiality can only be achieved through an ISO 27001 accredited organisation.
Initiatives like the GDPR have raised the bar on compliance and the associated fines for having gaps in governance leading to breaches are significant. At Sagittarius we operate a single source of truth using tools and systems such as Confluence and Jira to provide documentation quickly and accurately and this was complimented by the auditors. 

Nick goes on to say “We are delighted to create even more value for our clients and prioritise the things that matter to them and their customers. This ISO 27001 certification bolsters our class leading NPS score of 85 adding deeper quality to our services. It sets us apart from other agencies when brands are looking for a partner with deeper credentials. We wanted to take the next step and ensure that Information Security became baked into everyday processes and the way we function as a business. We set an ambitious timeline of achieving the ISO 27001 certification and to meet the highest possible standards through independent auditing and we’ve nailed it. We pride ourselves on ensuring the data of our clients, team and partners are handled in the most responsible manner.”

Gigi Robinson, Regional Product Manager – Information Security & Business Continuity, said: "Protecting information is becoming increasingly difficult for organizations. Achieving ISO 27001 demonstrates Sagittarius' commitment and proactive approach in ensuring their information management processes are robust, secure and resilient for the future. We are thrilled to have supported Sagittarius in achieving this certification which demonstrates to customers and suppliers an ability to handle information securely."

Additional Notes
ISO 27001 is an internationally recognized best practice framework for an information security management system (ISMS). Sagittarius has designed a set of adequate and proportionate security controls within the ISMS to help protect our internal and our clients’ information against cyber-attacks. We have used the EU General Data Protection Regulation (GDPR) and the NIS Regulation as part of our framework.  


Nick Towers
Nick Towers
Co-Founder & Joint CEO
Co-Founder, CEO and self-confessed massive geek, Nick has been in digital since graduating from law and moving into technology many years ago. Through a combination of building awesome client relationships, crafting a formidable team of digital experts and consistently delivering results for our clients Nick has taken Sagittarius from being a successful small agency to the global digital customer experience consultancy and Sitecore powerhouse that it is today.
Nick Towers

Nick Towers

03 Jul 2014 - 2 minute read
share this

stay in the know, stay ahead.

Get the latest from the agency, including news, events and expert content.
find out what we can do for you
read some of our case studies