Winning at Conversion Rate Optimisation.


Our client’s digital growth and their customer’s journey to conversion is baked into everything we deliver, so we are ecstatic to receive the news we’ve been crowned the winner of Best Use of Conversion Optimisation for our work with Jacksons Fencing.

Our work with Jacksons, built upon the Sitecore Experience Platform has driven sizeable increases in conversion rates, customer engagement and - most importantly - revenue from Jacksons' digital. Our process focuses on tackling key pain points, rethinking journeys, listening to customers, and adapting the experience to their needs.

Customer feedback from polling and surveys, right through to digesting call centre transcripts, has allowed Sagittarius to find and prioritise issues, and deploy a testing programme to deliver a data-informed strategy for impactful change. We’re delighted to be recognised for our work and will continue listening to our clients and their customers, and then tenaciously chasing a better version of everything we see.

The UK Digital Growth Awards recognise and celebrate exceptional agencies, tools, websites, campaigns and talent that have driven digital growth and sales across all sectors and can demonstrate real and tangible results to the bottom line.

Sagittarius has worked with Jacksons for over 15 years during which time we have collaborated to ensure the primary eCommerce site ( is a dominant 'page one' force in the fencing and garden products sector.

Established in 1947, Jacksons Fencing is a leading manufacturer of metal and wooden garden fencing, gates and accessories. 2020 is throwing up both challenges and opportunities. For those agile enough to use digital effectively good things are happening.

Congratulations to all the other winners and nominees, you can view the full list here.

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Tracy-Ann Lee
Marketing Manager
Tracy-Ann is the agency’s Marketing Manager with a strong background in Marketing and Brand campaigns, Event Management and Business Development. Tracy-Ann joined Sagittarius in June 2021 to deliver exceptional external brand experiences, engaging communications and driving the development of relationships with key strategic partners across the UK, Middle East and United States.

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Tracy-Ann Lee

27 Oct 2020 - 6 minute read
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