Premium CMS and Ecommerce platform achieves huge upturn in revenue.
Brakes Catering Equipment wanted to ensure that customers understood their complete offering across food and equipment. While Brakes food has strong brand recognition, the company were often overlooked for high-end catering equipment. The new website needed to be positioned as the first port-of-call for premium catering equipment as well as complementing their existing marketing activities.
As an ecommerce project, the website also had a number of revenue-based objectives such as increasing conversion and traffic targets.
We developed a bespoke Content Management System and Ecommerce platform to provide the foundation for the new Brakes Catering Equipment website. The digital team created a new-look design to sensitively position Brakes Catering Equipment as a premium player in the industry. The design focussed on company expertise relating to the purchase of larger products such as cookers, refrigerators and food preparation machines.
The intelligent e-commerce site enhances the user experience making it easier to buy and review the full range of Brakes high-end catering equipment.
In addition, the Sagittarius team delivered an integrated digital package to support the website to include a combined organic search and paid search strategy. Overall, the new website communicates Brakes thorough understanding of catering equipment and their passion for innovation, quality and service.
Website Revenue increased
Website Transactions increased
Average Order Value improved
Mobile Website Revenue increased
Sagittarius have been invaluable in helping us transform our online presence. The agency have always had an open-minded and proactive approach to improving our site, user experience and focusing on conversion rate optimisation. Sagittarius pride themselves on making data led decisions and we look forward to continuing to improve engagement and grow our customer base even furtherTina Carter, Marketing Manager - Brakes Catering Equipment
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